PS3's Modern Cell Processing Design / 360's CPU Traced back to 30-yr-old Chip Design

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Sony's Massive Advantage: PS3 Processing Power
Posted on: November 12, 2007 by Bruce Everiss
If you look at the central processor in Microsoft's (MSFT) Xbox 360 you will see something that can trace its ancestry right back to the Intel 8086 of 1978. Over its evolution this has forced endless fudges and compromises. An analogy might be trying to build a working supertanker on the plans of a model rowing boat. And the 360 itself owes its architecture to the IBM PC of 1981 and so carries with it the accommodations that this architecture imposes. These factors, ultimately, must impinge on the working of the console.

Compare that to Sony (SNE), who were able to design the processor and the console it is in with a clean sheet of paper. The Cell processor, designed jointly with IBM and Toshiba at a cost of $400 million is the state of the art in processor dessign. It is scalable, highly flexible and excellent at distributed processing.

So it is little surprise that the PS3 now holds the Guiness world record for the most powerful distributed computing network. Or that an astrophysicist has replaced a supercomputer with eight PS3s. This is one very special and very powerful machine and when game programmers eventually work out how to get the best from it we are going to see some spectacular results.

But there has been a price to pay. Whilst the 360 was cheap to develop and cheap to make, the PS3 has cost a fortune. Sony has absorbed some of this cost in losses and passed some of it on to end users in the form of higher prices, which has hit sales. Sony has bet its computer entertainment division and maybe the whole company on this device.

But if the bet pays off they will hit pay-dirt. Quite simply they will be able to make generation after generation of game consoles that are superior in every possible way. This will be fascinating to watch as the years unfold.
 
I really don't think the 360's CPU being based ancestrally on a 8086 means anything. Saying it does would mean that every single PC in the world is compromised because it is based on the x86 architecture. And that is laughable. Yeah, the PS3 has oodles of great processing power and all that. That doesn't mean the Xbox 360 is "impinged" because it has roots in x86 technology. Especially not in the near future, especially.
 
Awesome read. This article made me feel a little better about forking over $600 for my PS3. So, how many Cell processor do you guys think Sony will put into the PS4?:lol:
 
One, by then they will have a small enough chip where they can pump out higher clock speeds in favor of more cores. Thats the cheap route :). The future of consoles will rely less on cpu & gpu power and more on memory speed and massive bandwidth.
 
Developing the cell with Toshiba? Aren't Toshiba the ones backing MS in HD DVD development?

That's an odd little conflict of interest.
 
Also, the losses from PS3 aren't going to hurt Sony. This is Sony. They make TVs, digital cameras, stereos, and thousands of other products.

They put millions and millions of dollars into the Cell and PS3 project and the company is majorly in dept and its share price has plummeted. They missed out on the MP3 boom, they missed out of the LCD TV boom... all this add's up.

If the PS3 seriously fails and if Blu Ray goes with it it could bankrupt the entire company, why do you think they are selling bits of the stake in cell, to recoup some of the losses.....

Luckily the PS3 is doing quite OK now and Blu Ray is dominating the HD Video market..... So they will pull through but its was a major risk with major reward.

The article was an interesting read... so glad I bought a reasonably future proof device which could last a decade or even longer..

Robin
 
The proof is in the pudding. The 360 has many great games already under it's belt and the processors seem to be doing the job just fine. Just goes to show that power isn't everything.

I know the PS3 will catch up next year and that's when I plan to buy one. No doubt, the PS3 is a great machine and judging by it's folding times on the folding@home network it's processing power is brilliant.
 
They put millions and millions of dollars into the Cell and PS3 project and the company is majorly in dept and its share price has plummeted.
Where are you getting these facts? Sony's stock while lower than it's 52-week high... like most companies right now... it is actually 20% higher than last year, and Sony is certainly not in dire financial straights.


If the PS3 seriously fails and if Blu Ray goes with it it could bankrupt the entire company, why do you think they are selling bits of the stake in cell, to recoup some of the losses.....
Actually they were praised for the decision by investment analysts as they were not benefiting from owning the manufacturing process, and Toshiba can do it for less cost... so it ends up cheaper for Sony to buy the cell chips from Toshiba rather than make them themselves.

Also, Sony's Blu-ray investment is miniscule compared to all their other divisions and even their gaming division accounts for less than 15% of their total revenue from all their other divisions.

Just to put things in perspective, from Sony's 2006 fiscal year end report, Sony's assessed value of all divisions combined was $90 billion. Their gaming division (which not only includes all their PS endeavors, but their PC gaming as well), was assessed at $4 billion, making it the least valued division in Sony, and accounting for only 5% of Sony's total value.
  • In terms of sales, their Gaming division accounted for only $8 billion dollars, compared to their Electronic Equipment division which brought in $44 billion in sales.

  • In terms of earnings (profit), their Gaming division only made $75 million, compared to their Financial Services department which made over $1.5 billion.
In other words, if Sony were to sell off their entire Gaming division, and or if Blu-ray failed miserably (neither of which anyone in their right mind believes will happen any time soon, if ever), it would have little impact on their total financial earnings. It just so happens they don't because it has been a profitable industry for them, and it has played a key role in helping build their powerful brand recognition.

The reality though is that headlines, articles, posts, etc that suggest Sony’s success or failure is predicated on the success or failure of the PS3 and Blu-ray are either terribly misinformed, FUD, or just made to draw attention and create traffic to their sites, and or sell papers.

It's understandable that on a forum created by gamers and primarily focused on gaming, one might assume Sony's revenue is largely based on their gaming division, but this is far from the truth. Sony is a massive conglomerate, and gaming is one of their smallest divisions.

BTW: This is not the first time such incorrect assumptions have been made on this forum regarding the impact Sony's gaming division has on Sony, HERE and HERE are just a couple examples where this topic has come up before.


Luckily the PS3 is doing quite OK now and Blu Ray is dominating the HD Video market..... So they will pull through but its was a major risk with major reward.
Possibly, although even the combined sales of HD DVD and Blu-ray are a small fraction of the sales from DVD, and I don't expect that to change for at least another two years.


The article was an interesting read... so glad I bought a reasonably future proof device which could last a decade or even longer..
Quite true. The performance capability, updates, upgradeable hardware, and third party support, all combined with a stellar reliability record should give the PS3 excellent longevity. 👍
 
I wasn't trying to make Sony look bad or anything but I guess I have been reading too much internet journalism.... a few weeks after launch Sony was having a rough time though, im sure now things have picked up.

They still are in dept though, as with all consoles (bar the wii) they have to make it back from software over the next 10 odd years, Sony just happens to have alot more dept and fewer sales than most!

Robin
 
They put millions and millions of dollars into the Cell and PS3 project and the company is majorly in dept and its share price has plummeted.
They still are in dept though, as with all consoles (bar the wii) they have to make it back from software over the next 10 odd years, Sony just happens to have alot more dept and fewer sales than most!
Robin

Are you attempting to imply that you think that Sony is in debt?
(English word generally meaning to owe someting to someone)
 
Are you attempting to imply that you think that Sony is in debt?
(English word generally meaning to owe someting to someone)

Ok maybe dept isn't really the correct word! But they have spent alot of money on the PS3.
 
I really don't think the 360's CPU being based ancestrally on a 8086 means anything. Saying it does would mean that every single PC in the world is compromised because it is based on the x86 architecture.
And that is exactly what is wrong. The x86 architecture is flawed in so many ways it's not even funny.. I take it you're not old enough to ever hear about "Real" and "Protected" mode... So yes - the x86 basically sucks..


And that is laughable.
Your lack of arguments more so...


Yeah, the PS3 has oodles of great processing power and all that. That doesn't mean the Xbox 360 is "impinged" because it has roots in x86 technology. Especially not in the near future, especially.
Well - Time will tell I guess...
 
I wasn't trying to make Sony look bad or anything but I guess I have been reading too much internet journalism.... a few weeks after launch Sony was having a rough time though, im sure now things have picked up.

They still are in dept though, as with all consoles (bar the wii) they have to make it back from software over the next 10 odd years, Sony just happens to have alot more dept and fewer sales than most!

Robin

Not quite the whole picture, while the PS3 and Cell development has cost Sony a lot, they still have a massive revenue stream from the PS2, which is well over any development costs; the PSP to a lesser degree as well. Sony's gaming division posted a loss for the last year, but that has been pretty much a one-off (the same thing happened following the launch of the PS2).

Now contrast that with Microsoft's gaming division who have never turned a profit since they were set-up; that's right the Xbox, 360 and Live have not made a single penny in profit for MS. It's an area of concern that has escaped many in the gaming community, but the money men have raised it as an issue on a number of occasions. Basically shareholders in companies are not the biggest fan's of loss making departments.


Regards

Scaff
 
And that is exactly what is wrong. The x86 architecture is flawed in so many ways it's not even funny..
I understand that. I also understand that it hasn't seemed to matter for the XBox 360 halfway into its lifespan, and there are no signs of it mattering for the next half of its life.

Your lack of arguments more so...
Then why don't you give me an example of a game on the 360 that is seriously compromised simply because of its processor. I'm sure the GPU or disc space are becoming major factors, but I can't think of anything processor related that has led to games not being able to be done on the 360. Especially with all of the PC ports the system has.
 
I understand that. I also understand that it hasn't seemed to matter for the XBox 360 halfway into its lifespan, and there are no signs of it mattering for the next half of its life.
In no way did I attack the quality or usablity of the Xbox360. I was pointing out how wrong you were when saying the x86 architecture isn't flawed.

Then why don't you give me an example of a game on the 360 that is seriously compromised simply because of its processor. I'm sure the GPU or disc space are becoming major factors, but I can't think of anything processor related that has led to games not being able to be done on the 360. Especially with all of the PC ports the system has.
Again - I was neither attacking the box, nor the games.
 
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