Volvo Car Australia is leveraging its team sponsorship of V8 Supercars in an innovative way with the launch of a new racing app.
The app puts V8 Supercars fans behind the wheel in a virtual challenge against Volvo driver Scott McLaughlin on a flying lap of the Supercheap Auto Bathurst 1000.
The Välkommen by Volvo app uses patented HARK technology from mobile agency Mnet, which cleverly listens out for audio triggers from a second screen and syncs up the application to enable users to control the game on their mobile devices.
Following onscreen prompts, users can race their virtual V8 ‘car’ on screen via their mobile device as the app compares their physical actions – braking, accelerating and turning – versus actual hot lap footage of Scott McLaughlin on the famous Mt Panorama racing circuit.
Players who download the app can sign up to be part of a leaderboard, and at the end of the 2016 V8 Supercars racing season have the chance to win McLaughlin’s own Volvo V60 Polestar car worth $87,000. The Swedish carmaker is also giving away monthly prizes of a remote control Volvo S60 V8 Supercar, and family passes to its hospitality at selected V8 events.