This may turn into a long post. Apologies.
And I certainly don't know all the facts, so it's just my thoughts on the situation.
Firstly, I think this needs to be considered in two halves.
I'll quickly digrees on something I do know a little about.
SONY run a tight legal ship with regards to 'official' competitions.
For example, let's say I decide to hold a quick competition on the SONY forums.
Red Bull ring now has rain, so I decide to have a Time Trial competition and offer a GT T-shirt (which I have access to and will fund myself) as the prize for the winner.
This would require me to contact a SONY employee on the forum, so they can get Terms and Conditions drawn up for that specific competition, and have it approved by the legal team, before I was allowed to post the thread on the forum.
That's just how it works and the level that SONY view 'competitions'.
Anyway, as I was saying ... two halves.
The first half is that this competition is initially a PlayStation event, held on a PS4, on the PSN.
Players stay at home to compete in this competition.
The 'prize' for this competition is an 'all expenses paid invite' to a World Tour event.
Now I don't know about all PlayStation competitions, either current or past.
And it would be interesting if someone has another example.
But I would suggest that the total prize pool for this competition is well above most, if not all, other SONY PlayStation competitions.
And keep in mind that there are also multiple events held through the year.
The second half is the event itself.
We are essentially watching the competitors 'enjoy' their prize.
So who is running the event now?
Is it SONY? Is it PD? Is it the FIA? 2 of the 3? All 3?
Along with publicity for the drivers themselves showing they are top level sim racers (which may or may not lead somewhere), these events also have rewards for the competitors.
TAG watches and Thrustmaster T-GT's are some known extra goodies.
And of course the final reward for the best of the best being an invite to the end of year FIA prize giving night, where they share the stage along side world champions of F1, WRC, etc. and collect their trophy.
So the question is ... who is running the show and ultimately foots the bill for prize money at these live events?
What sort of legal issues are involved?
Does the FIA want to have prize money for this eSport event, and if so, how much is appropriate?
I don't know, and I don't know what implications it would have for the competition should a significant amount of prize money be introduced.