Sony Honda Mobility Afeela 1
- Thread starter ProjectWHaT
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- TRAPPIST-1g
- ProjectWHaT
In person preview of the Afeela
- 2,323
- Germany
So, the biggest feature of the car is the option of being distracted by watching Sony Pictures movies on a large display, while having your passengerseated child swiping your navigation map left and right and all over the place?
- 2,938
- Columbus, Ohio
I was wondering why Sony and Honda kept pushing forward on this, but remembering when it was first announced and the recent mega disaster that was Concord, it makes more sense.
This is basically Sony's response to both the belief that Apple was moments away from getting into the car business themselves and that self driving cars would be an established thing on the market by now. Only by the time Apple quietly abandoned their car plans to chase the AI craze instead, and it became apparent that FSD is still many years out at best (and that most people don't even really want it anymore), Sony had already plowed too much money into it to just quietly can the project and try to explain the loss to their shareholders.
So they have to see it through even if they take a huge beating on it because the perceived market segment for this kind of vehicle never materialized, and Honda likely doesn't care too much if it flops because their mobility arm will be eating the loss, so it stays off the main company's books even though their name is on it.
This is basically Sony's response to both the belief that Apple was moments away from getting into the car business themselves and that self driving cars would be an established thing on the market by now. Only by the time Apple quietly abandoned their car plans to chase the AI craze instead, and it became apparent that FSD is still many years out at best (and that most people don't even really want it anymore), Sony had already plowed too much money into it to just quietly can the project and try to explain the loss to their shareholders.
So they have to see it through even if they take a huge beating on it because the perceived market segment for this kind of vehicle never materialized, and Honda likely doesn't care too much if it flops because their mobility arm will be eating the loss, so it stays off the main company's books even though their name is on it.
- 15,393
- TRAPPIST-1g
- ProjectWHaT
Sony and Honda’s Afeela electric car will start at $89,900
The Afeela is coming into focus.
www.theverge.com
$90,000
- 87,240
- Rule 12
- GTP_Famine
This is the discussion thread for an article on GTPlanet:
Sony’s Afeela 1 is Available to Reserve Now, Arrives 2026 from $89,900
The Afeela 1, a Sony-designed car developed in collaboration with Honda, is available to reserve now ahead of its planned arrival on the US market in mid-2026 and priced from $89,900...
the Interceptor
Premium
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- Germany
- theInterceptor77
I think the car's introduction in GT7 has been somewhat botched, which - for me at least - throws a negative light on it. It is available for free in the game, so there is no worth as such and you cannot sell it. You also can't remove it from your garage - once you have it, you're stuck with it. It doesn't drive that well and you can change virtually nothing other than the tire compound, so you cannot improve handling, styling or aerodynamics. And GT7 has no specific races for EV cars, so there are no events for which the car qualifies in particular.
So how exactly was putting the Afeela in GT7 (as-is at least) promotion for it?
EDIT: Isn't 90k USD a bit steep for what you're getting? The Afeela doesn't appear to have any qualities to make it stand out above other EVs, especially for that price. And I understand the chin rubbing about the "media bar". It would mostly been distracting for other drivers trying to read it, and thus a safety risk, no? And how long before they put ads on it? Well, it seems the car is botched IRL too, so at least it's a consistent experience.
So how exactly was putting the Afeela in GT7 (as-is at least) promotion for it?
EDIT: Isn't 90k USD a bit steep for what you're getting? The Afeela doesn't appear to have any qualities to make it stand out above other EVs, especially for that price. And I understand the chin rubbing about the "media bar". It would mostly been distracting for other drivers trying to read it, and thus a safety risk, no? And how long before they put ads on it? Well, it seems the car is botched IRL too, so at least it's a consistent experience.
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- 57
- Nürnberg
what gets me is how they advertise the "3-year complimentary subscription" to the ADAS and infotainment...
So after that you have to either pay up, or have your cars' features locked away? Sure, I'd love to pay 90k to be extorted by a bland EV.
The absolute state of the car industry. I know others do it already, but framing it as if the customer should be grateful for the subscription being free initially is so shameless. Sure, THAT justifies the 90k pricepoint, good job they put it on the presentation!
So after that you have to either pay up, or have your cars' features locked away? Sure, I'd love to pay 90k to be extorted by a bland EV.
The absolute state of the car industry. I know others do it already, but framing it as if the customer should be grateful for the subscription being free initially is so shameless. Sure, THAT justifies the 90k pricepoint, good job they put it on the presentation!
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- 6,937
- United Kingdom
They should add option to make it sound like a vacuum cleaner as a joke.
Sony Honda Mobility Joins Forces with Polyphony Digital to Develop e-Motor Sound for AFEELA: https://www.shm-afeela.com/en/news/2025-01-06/
Think they will struggle to sell at that price given the range from that battery size. It will be very dated by 2026 and even more so in 2027, it is already miles behind cars released years ago as it is.
Sony Honda Mobility Joins Forces with Polyphony Digital to Develop e-Motor Sound for AFEELA: https://www.shm-afeela.com/en/news/2025-01-06/
Think they will struggle to sell at that price given the range from that battery size. It will be very dated by 2026 and even more so in 2027, it is already miles behind cars released years ago as it is.
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- 2,938
- Columbus, Ohio
3 years is about the length of the average lease, so for most owners the subscription is going to be someone else's problem. It's also basically guaranteeing that these things will be dead weight once they hit the used lots, because the cost of reactivating those features is going to be rolled into the resale cost as nobody wants to buy a half-bricked car, and that'll probably push their price up into the range where you could probably just get a nicely optioned new Corolla or equivalent for the same money.
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- evildave333
gopping lol
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- ZedNinetySix &
