That's a good point actually. Wonder how long it'd last - i.e. whether there'd be a generation of actual PSA-based Buicks before GM has to go its own way entirely. Can't see Buick doing anything with the smallest stuff, but PSA's EMP2 platform has a lot of potential - it seems to spawn some pretty lightweight cars (a Peugeot 308 is 200-250lbs lighter than a Golf for instance), and they build all kinds of stuff on it - hatchbacks, wagons, crossovers, minivans, commercial vans, midsize cars. The new 508 could make a pretty sharp Buick...I'm pretty sure part of the terms of the payoff GM gave Peugeot to get rid of it is that Peugeot divests all of GM's stuff from the brand and bases everything off of their models rather GM being forced to look elsewhere to continue models currently based on Opels. Kind of a repeat of Renault's "trick people into buying crappy French cars by badging them as an AMC" scheme from the 80s.
It's not nice or interesting, but they do look nice. I like the styling of the Regal, Lacrosse, and Enclave. In fact, I noticed that the Lacrosse and Enclave tail lights evoke the shape of the oval era lights. For us Americans, the oval lights might have been ugly but they're also classic Buick. I like them purely because nobody else did anything like it.It's certainly a pretty depressing lineup at the moment
an Opel/Vauxhall version for Europe.
My mistake. I had thought this car was an all-new model at first.GM Europe has been dead since 2017. The Opel/Vauxhall equivalent to this Buick came out a few months after they joined PSA.
Considering Buick sells far more vehicles in China versus here, that's no surprise, but I do agree. Buick's lineup for the last decade has been underwhelming at best with nothing. But their overall recipe hasn't changed: rebadged, slightly upmarket versions of existing GM products. Even as late as the mid 2000s, Buick sedans like the Lesabre, Century, and Regal were strong sellers despite being somewhat behind styling and tech wise. The same cannot be said for the 2011-2020 Regal, Verano, and LaCrosse. Part of that of course has to do with sedans dying out, but those cars just didn't seem to be of the same value and comfort of the Buicks of yesteryear. Even Buick's Avenir trim, the most unique thing the brand has to offer, is not only selling poorly, but basically no one knows it exists.Buick puts way more effort into their brand in China than in the market they originated at. It makes sense on why, but at the same time; I can't help but think Buick sales here in the US would be better if they put this level of effort into their cars.
At some point China is going to get pissed off, nationalize all the money these foreign companies have made in China, they're going to lose all their assets like they did in Venezuela, and all the progress they'll have made will be for nothing. But hey, maybe ridiculous minivans like this is how GM can afford to give us Cadillac EVs and mid-engined Corvettes but I have a feeling those two financial tracks do not actually cross.Buick puts way more effort into their brand in China than in the market they originated at. It makes sense on why, but at the same time; I can't help but think Buick sales here in the US would be better if they put this level of effort into their cars.