Chrysler lost billions on the AMC purchase
In buying AMC, Chrysler got:
- A brand new, bleeding edge state of the art humongous factory staffed with a trained workforce. This was the factory the Cloud cars were built in.
- A brand new, bleeding edge state of the art automobile with development already paid for by Renault to build in that factory. This was the car the Cloud cars were designed to improve upon.
- The best automotive engineering team in North America, tirelessly trained, staffed and funded by Renault for the previous 5 years to design the above automobile to build in the above factory. It effectively replaced Chrysler's own engineering staff.
- AMC's management team, which had spent 20 years spinning up mostly competitive products with no money far more effective than Chrysler had done to that point in the 1980s. They were immediately promoted high up the chain in Chrysler's own management heirarchy
- One of the most valuable automotive brands in the world that has continued to be basically the only thing that Chrysler can consistently rely on, even through the bad old days of the Daimler rape and pillaging
- All of the new products for one of the most valuable automotive brands in the world already developed for them until basically 1999, and all of which was easily class leading upon launch since they had all been designed by the above engineering team.
- Whatever else there was of AMC that they bothered to keep (mostly just some engines and transmissions that Renault had spent to update, but also a couple other factories mostly for building Jeeps).
They got all of this for the cost of buying the one factory would have been. Renault spent
way more money than that. Iacocca only
really wanted Jeep (the Grand Cherokee specifically), and he
way overspent for just that; but in the process he basically accidentally bought everything in one swoop that made Chrysler the huge success that it was in the 1990s.
In 1987 Iacocca also bought Lamborghini, and that
was a complete waste; but he at least barely spent anything on it, it was briefly profitable and ultimately Bob Lutz jettisoned it as soon as Iacocca was out the door without too much of a loss.
Let's be honest. Some (not all) of your "facts" are not actually facts.
So far all of the facts you've tried to correct me on were things that I wasn't actually wrong about, including things that you were
hopelessly incorrect about.
But Chrysler did take risks besides the minivans. The Laser, TC by Maserati, and the rebirth of the Imperial (Y-body)were not exactly ordinary for Chryslers.
We'll play a little game. Call it "Spot the risk". I'll post the original, "safe" model of something. Then I'll post the "risky" model that Chrysler took a "gamble" on:
The amount of investment capital and potential losses (ie. "risk") involved with putting "Laser" badges on a Dodge Daytona, having Alejandro de Tomaso design a K-Car for tennis players in addition to the one Chrysler made themselves, and extending the landau top past the rear doors on a Fifth Avenue (when all 6 of them are on fundamentally
the same platform) are all certainly well in line with what GM and Ford went through with the Taurus or X-Body.
If they did not but AMC, who knows how far Chrysler would have come.
If they did not buy AMC they wouldn't have lasted long enough for Daimler to buy the company and strip mine it. No less than Bob Lutz said as much. Are you more of an authority on Chrysler in the 1980s than 1980s Chrysler executives?
That Eldorado in the picture doesn't scream performance, because it's an Eldorado.
That's strange, because I could have sworn the Eldorado in the picture doesn't scream performance because it is a
DeVille. Not that the Eldorado was any less of a performance car than the Seville it shared nearly everything with, though since I specifically said that it was a DeVille and you still claimed it was something else at this point I'm starting to legit wonder if there is some sort of reading problem at play here.
But if you say that the Seville is not performance luxury, than don't go on and on about your how great your STS is.
My car is the final, best year of a nameplate two generations removed from the piece of garbage Cadillac debuted in 1986. It has over double the horsepower, dramatically better performance across the board and a design philosophy far far
far far more in line with what BMW and Mercedes were doing at the time than what was essentially an enlarged 1984 Grand Am was in 1986 (the STS package didn't even exist until 1989); and
still by 1998 the formula that was hugely acclaimed in 1992 when Cadillac first tried it was already outdated, nevermind 2003. My car is pretty good for what it is, but I still have to question why the person who bought it new didn't buy a 540i.
I would probably be happier with a 540i.
When you say Lebaron, you mean which one (they all are luxury cars, anyway)?
Any of them, actually.
I still see plenty more 89-95 Caravans on the road than Lumina APV's.
Kind of easy when at the time Dodge was selling more Caravans then every other manufacturer combined, nevermind just how many GM was selling of just Dustbusters. If 75% of the Caravans blew their transmissions or started burning oil faster than you could refill it, there would still be more Caravans on the road than Lumina APVs.
So those "mechanical defects" must not be that serious, or they don't exist.
I think it's quite tough to just pretend the Ultradrive didn't exist just like it is for Honda Odysseys with their automatics.
If no one gave a damn about the environment during Reagan's presidency, than explain why the E-Class did not get a 6.1L V8 making 300 something horses.
Because Chrysler had no such engine in the first place, nor did they have an engine that could be made to do that. Pretty sure I already mentioned this. The E-Class was also a stretched version of a compact transverse engine FWD car, and
no one had engines that pumped out that much power that would fit in such a car.
To be precise, the second fuel crisis happened in '79. But just because it didn't happen in the 80's doesn't mean cars of the 80's weren't affected by it
Cars of the 1980s
were affected by it. Because of the long timetable with designing new cars, Ford and Chrysler and GM were all left holding the bag with brand new cars that they were introducing that people
didn't want.
Chrysler escaped it without issue because their cars were incredibly cheap to make because they had whittled down so much, but they were still getting so many orders for the big Diplomat and Fifth Avenue that they couldn't meet demand for it and had to contract AMC to build some for them. Ford and GM both had popular, extremely profitable nameplates
halve in sales when they downsized past what people wanted them to be. GM had to keep selling the G-Body half a decade after they wanted to replace it because people just wouldn't buy the intended replacements, and reintroduce the B-Body at Pontiac because people were outraged that they couldn't buy one anymore. Ford and GM lost untold amounts of money when they were trying to design FWD sporty cars to replace RWD sporty cars and people rejected them outright. VW lost so much money when gasoline prices collapsed and people decided they didn't want small cars anymore that they had to close their US assembly plant and almost left the United States entirely.
Yes, it does. There's a reason why you can't buy a cheap car like an Aveo in a beige-ish gold with wire rims.
The reason you can't buy a cheap car like an Aveo in beige-ish gold with wire rims is because no one is still devoid of taste in the exact way required to pretend having a car painted gold with wire hubcaps makes it a luxury car.
Of course, this is ignoring the elephant in the room that the E-Class (and Lebaron and New Yorker and etc.)
were cheap cars that you could get in tacky 1970s colors with fake wire wheels.
Please stop bringing up the CC. I know it's hard to put your bias down, but none of what you are saying about how the CC is a threat to the E-Class makes sense.
You need to actually come up with a reason. The only reason you bothered with so far was to claim the Cutlass Ciera was a substantially smaller car, which it wasn't.
An arm rest centerpiece is definitely a luxury option back then.
So that's it? You scoured
Chrysler's official documentation that I provided for you to point out differences between a 600 and an E-Class and the only thing you could come up with differentiating them was something
I told
you (that you could get in the 600 anyway)?