The Return Of "Ferrari" Dino!

[catamount39]

Come on really? Another cheap (modern) California? That's dumb. I was hoping for something based on the 4C in a sense. Well this is pointless.

 

[RACECAR]

Have you looked at 458, FF and F12 and LaFerrari front ends recently?

I fail to see how sharing Headlights makes the entire front ends of all those cars look the same. I would see your point between the FF and the F12 (hell, the at the variant Ferrari made of the FF), but not the LaFerrari and 458.

 

[RocZX]

Zero progress has been made on the new Dino

Marchionne said last year to Autocar that the Dino name and a V6 return was possible, but today at the Geneva motor show he said there had been "zero progress" since and it was "on the drawing board". He added: "We'll let you know when there's something to say."

AutoCar

 

[psntomaz]

which is understandable. Not many Super car brands have the ability to introduce more than 2 models as a line up. didnt expect Ferrari to be working on any completely new car when they have a somewhat, full line up of Sports cars.

 

[kikie]

I hope it's going to be a beautiful retro looking Dino.

 

[Cale]

The 458 was very Dino like in side profile. A simpler version of that shape would do the job.

 

[Pupik]

I don't get the point of having a Dino nowadays; isn't that what a Alfa Romeo 4C is for?

 

[psntomaz]

I don't get the point of having a Dino nowadays; isn't that what a Alfa Romeo 4C is for?

Ferrari could easily use the Platform and make it fit for a V6.

 

[TheCracker]

I don't get the point of having a Dino nowadays; isn't that what a Alfa Romeo 4C is for?

But if you slot in the V6 twin turbo from the Ghibli and put some Ferrari shields on, you can charge an extra 40-50k for it

 

[kikie]

A Dino 4C!

 

[TenEightyOne]

This is most definitely a Bad Thing.

 

[VXR]

This is most definitely a Bad Thing.

Yeah, cheap crummy renders like that must be the tackiest thing about new car news. It's terrible.

 

[RocZX]

Ferrari is split on whether to build a new Dino.

Ferrari is evaluating whether to build a modern version of its 1960s Dino small sports car but it may not happen because of fears that it would dilute the brand's exclusivity.

Ferrari CEO Sergio Marchionne said there are split views within the automaker's management on whether to revive the Dino nameplate for an entry-level sports car. Not everyone is convinced it would be a good move, he said.

The idea of reviving the Dino is being "kicked around," Marchionne said on a call with analysts to discuss the automaker's second-quarter financial results.

Marchionne said it would be dangerous to lower the entry level price for a Ferrari.

He also said he was unsure whether a cheaper Ferrari is necessary to attract younger buyers since the brand has a "phenomenally young" customer base in Asia who can afford the brand's expensive cars.

"We need to explore ways to attract customers to traditional values of the brand such as style, performance and engine sound before downgrading the entry level price for the brand," Marchionne said.

'Surprise' dismissal

Bernstein analyst Max Warburton said in a note to investors: "Marchionne appeared to dismiss the idea that a smaller Dino sports car is imminent, to our surprise."

Former Ferrari Chairman Luca di Montezemolo resisted suggestions that the brand should build a modern Dino but the possibility was revived when Marchionne took over as chairman in 2015.

Marchionne aims to boost Ferrari's profits by increasing annual deliveries beyond a self-imposed limit of 10,000 cars. To achieve this, Ferrari will need to broaden its appeal beyond drivers attracted by its powerful 8-cylinder and 12-cylinder models. In 2005 Marchionne said a V-6 sports car like the Dino is "not a question of if but when."

A new Dino could start in Italy from around 150,000 euros, about 20 percent below the current cheapest model, the 190,000-euro California T, company insiders said.

Evercore ISI analyst George Galliers said if Ferrari builds a V-6 car, the company would have to ensure that its performance was comfortably ahead of other sports-car makers such as McLaren Automotive and Porsche and to a lesser extent Audi and Mercedes-Benz.

During the second-quarter call Marchionne said a decision on the Dino will be made public when Ferrari holds an investor day announcing its next-five year plan, likely during the first quarter of next year.

He also confirmed that Ferrari is considering challenging in the growing market for ultraluxury SUV/crossovers with a roomy, four-seat "utility" vehicle. It would be for "the selected few" and would not to compete with the high-end sports car brands such as Porsche, he said.

AutoNews.com

 

[Silver Arrows]

Of course, can't have the poors around in a half-Ferrari, that'll dilute the brand.

There's already a growing segment of reborn small European sports cars and roasters going for less then 100,000, hell, even less then 50,000 in the case of the Abarth 124 and the new Alpine sports car. You're telling me that Ferrari is waffling on this potential segment which could make them beacoup bucks, especially if it is well designed like a Ferrari usually is, and relatively good on performance for the right price?

 

[RACECAR]

You're telling me that Ferrari is waffling on this potential segment which could make them beacoup bucks, especially if it is well designed like a Ferrari usually is, and relatively good on performance for the right price?

Yep. Because that "Exclusivity", which is just another word for "We only want the people with the biggest pockets and fattest of checks purchasing our cars".

 

[Tornado]

That exclusivity guarantees a relatively steady profit stream without having Ferrari need to compete directly with companies with much deeper pockets than them.

 

[homeforsummer]

That exclusivity guarantees a relatively steady profit stream without having Ferrari need to compete directly with companies with much deeper pockets than them.

They don't need a cash cow either, since the California T does that perfectly well. And then there'll be the "Ferrari Utility Vehicle" which will probably prop the company up quite nicely in places like China.

Would love some kind of concoction of Alfa 4C chassis and Giulia Quadrifoglio engine wrapped in a Ferrari-styled body though. The 4C's only a nicer engine and nicer styling away from being a Dino already.

 

[Robin]

20K less than a California is hardly a steep drop to 'cheap'. If your in the market for a Ferrari that's no money difference at all. It really doesn't make any sense if its not going to be substantially lower which I guess is why they aren't that enthusiastic. As they said the rich kids of this world have more than enough to buy the top Ferrari's let alone the cheap ones!

 

[SagarisGTB]

There's certainly irony here. They are hesitant to revive the Dino name because a cheaper higher-production sports car would lower Ferrari exclusivity and compromise brand power, but the original Dino brand was created in the 60s for nearly that very purpose: to allow Ferrari to build more cars without diluting its V12-only brand.

 

[Castrol96]

£100,000 - £150,000 isn't cheap at all, a 488 (2015) is sold for around £180,000 which has around 600hp and so on.

 

[desmodan]

The only way they could make this work is a using the 4c chassis to reduce costs , a v6 to make the most of the heritage and a hybrid set up for the f1 tie in .
If they could do all that for between £80k - £120k they'd be onto a winner !