^ A questionable time.
I, personally, don't see any problems as long as the final product ends up good.
And in my opinion, the actual show hasn't ever ended up as anything less - and I'm willing to give Equestria Girls a chance, as I did with the "SUDDENLY TWILIGHT HAS A BROTHER" and "SUDDENLY TWILIGHT HAS WINGS" episodes.
And knowing DHX's track record for creating awesome pony content, it'll probably go the same way - but I'm going to go into this one totally without pre-supposition and bias. If anything, I'm remaining totally neutral until I see it, and the trailer has only cemented that. I suggest, newcomer, that you decide for yourself whether or not this is a "bad time" for pony.
Because I know of a great example of an actual "bad time" for pony.
And that was everything prior to Friendship is Magic episode one.
And I really, really don't see them slipping back into that any time soon.