I hate the exterior design. It's much too curvy and fluid to be an Audi. German cars, especially Audi, are supposed to be geometric and bland, flat and horizontal with a domed greenhouse, that's just the way it's supposed to be and that's what I like and expect. The design of this thing looks Korean and basically unrecognizable as an Audi.
These are Audis. This thing they just came up with is not an Audi. And speaking of Audi concepts, these are also clearly Audis:
Hey look at this Audi design that really combined traditional Audi sedan design cues with the sporty features of the TT and also the classic race car features of the Rosemeyer concept:
It's pretty wild to me how Audi concept and street cars have been recognizable and attractive for 20+ years now and then one day they decide to draw a Kia. Oh, how the mighty have fallen.
The key features that belong on an Audi are a lot of horizontal body lines, horizontal and stacked grille/headlight/tail light features, a long continuous horizontal shoulder line that curves around the wheel wells,
no fender bulges except used sparingly on sports cars and race cars with very low bodies, and a smooth continuous greenhouse arc with an equal continuous side glass profile with a flat bottom edge and sharp points at the front and rear. It literally takes five minutes to draw an "Audi". There is no need for fluid curves or wavy body panels or anything like that. Just draw a damn Audi, give it graphically interesting headlights, and sell it.
