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That would be the case but for the existence of every other type of media other than videogames.If GT3 didn't sell as well as it did, or if GT3 didn't have Pagani at all, it might have been a few years before Horacio could get the word out about his cars.
I don't want to blow the trumpet of my current employer too much, but the magazine I work for was probably more responsible for "getting the word out" about Paganis to the people with actual means to buy them, and a couple of years before the Zonda appeared in GT3 (which was 2001).