Memes have been around forever so I don't see why people are acting like this is some new thing. Maybe because they've hit Facebook a bit more recently, but hardly anything new.
Memes have been around for ages...
A meme is simply an idea or thought which is collectively held by a group.
Right. Our entire culture and the way we learn and communicate is memetic. It's fundamentally human. Not even just human. To wonder why memes exist is like wondering why we talk. Memetics have been a part of the internet since the dawn of the technology, it's why we have the acronyms and terminology like LOL and trolls.
For anyone interested, I can share a history lesson on the more specific form, the
"internet meme", for the hell of it:
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The meme was borne from a particular source that cultivated the desire for and consumption of rapidfire punchlines, to acquire uncredited attention and fame amidst a neverending flurry of anonymous competition where depth and subtlety of humor is secondary to making an impact and getting it to stick. The memes that
did stick were then able to expand into the context of varying subjects and the internet-at-large, and considering they had already been vetted by the mass-attention-grabbing process, they were guaranteed some degree of success. The reason so many of today's meme attempts seem so unfunny, repetitive, or uncreative is because that process is no longer contained; it now takes place everywhere for everyone to see.
The source of all this is both very well-known and secretive at the same time. It might be more widely recognized as the origin of all of this if not for one of its intracultural memes, which admonished those who might spoil the "secret club" by sharing or revealing its identity. The secrecy has long since evaporated and the "rule" is all but meaningless, but to make a point, the fact that I haven't named the source is, itself, a meme. I'm not the only one in this thread not naming it, either.
How am I so sure of all this? The accepted format of the "internet meme", the image macro, is proof of where it came from. In most places on the internet, posting an image requires an additional process, but we now go out of our way to do it just to make a joke. Why? Because it all began on what's known as an imageboard, where the post submission form contains a straightforward upload box and threads are formatted to complement posts with the images a user may submit. On an imageboard, the text that appears
in an image macro would normally go
beside the image. For portability to the rest of the internet, the practice of adding the text to the image in
Impact font was adopted. Now people create image macros in
Impact font without really knowing why. You could consider that a meme of memes, or a meta-meme.
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This is my observation, having been a user of the internet for nearly two decades, while the "internet meme" has only developed over the past decade. Anyone else care to weigh in?