@Shaun I agree 100% the benefits of UHD isn’t really a resolution thing, it’s the HDR.
Unfortunately for me, being colourblind doesn’t really put me at the forefront of viewers who can really describe all the benefits of HDR 10 & especially DV.
I can see huge benefits to shadow detail and the gradation from light to dark which DV is far superior to HDR 10.
I can also attest to Panasonic and their ability to create a visual treat with their OLED. I really wanted a Panny when looking into my TV.
I took the end of 2020 and most of 2021 to research and decide on my screen. Cost wasn’t a huge factor but did play a part.
For me after seeing multiple screens all calibrated to industry standards (Crampton & Moore in Leeds) it came down to “I’m not getting all the benefits from colour volume apart from Shadow retrieval” 1 to the Panny as they excelled in this, however the 2021 TVs fell back in this regard to fix another issue so on test the A90J was matching them.
Next for me was resolution vs screen size. Panny vs Sony. Both brands top of the line TVs only had screens up to 65” and based on the THX screen size calculator at my viewing distance were in the ok to small bracket, Panny didn’t have anything upwards of that but Sony had the A80J, albeit I’d have to sacrifice some peak highlight brightness and shadow finess of the other smaller screens.
So for me the Sony won out overall it had the screen size I wanted for the immersive cinema like experience, it hit about 80% to 90% of the brightness and shadow detail I wanted, then I factored in price and I got it at a price drop with an extra 10% off via a discount through the company I work for which sealed the deal.
If Panny did a 75” screen with the excellent shadow and brightness, even if it had been an extra £1000+ I’d have jumped on it. If my wife wouldn’t kill me, I’d be seriously tempted by the new QD-OLED panels coming along or even a Micro LED for a brighter APL (which OLED fails at big time)
4K is a real deep hole you can get lost down. Some people I’ve spoken to who have watched discs really don’t seem to care too much, the resolution bump is ok but not a big draw for them, and HDR does seem to make a difference for them but they all have a similar complaint “it’s darker that Blu-ray” a lot of the people are coming from uncalibrated screens set to Vivid mode and a cooler colour temp so the D65 white point isn’t anywhere to be seen.
At the end of the day, I always say to people who’ve asked me about the upgrade. “If you’re a lover of film, and want to see what or at least get as close to what the director wanted you to see, then go for it. However temper your expectations because what the Director of Photography and Director of the film envisaged may not be what you expect”