The 2017 PlayStation Experience was held in Anaheim, California over the weekend. Gran Turismo Sport was on full display at a massive booth of its own, which hosted races for attendees complete with live commentary from GTPlanet’s own Tom Brooks.
The biggest news for GT fans, however, was the all-new, officially licensed Gran Turismo merchandise released at the show. Polyphony Digital partnered with streetwear brands Undefeated, A Bathing Ape, and Anti Social Social Club to produce the limited-edition apparel.
“It really started with Undefeated, they’ve been a great partner with us. From there, we were thinking about what other two brands would make sense to add with them,” said Carter Jung, Senior Manager of Social Media for Gran Turismo.
In addition to the merchandise, each company used the Livery Editor in Gran Turismo Sport to create a custom design on cars in the game. BAPE made a camouflaged Mercedes AMG GTS, Undefeated created a military-inspired Porsche GT3 RS, and ASSC wrapped a McLaren 650S in their signature pink.
“BAPE was a natural fit, as they do a lot of stuff in the automotive space. With Anti Social Social Club, Neek [the company’s owner] is a car enthusiast. He owns a ton of cars and he’s done a lot of stuff like wrapping vehicles, so it just made a lot of sense,” Carter said in a video with Complex News.
https://youtu.be/RLSMuzX27Tc
The Undefeated and BAPE merchandise was available for a limited time at the PlayStation Experience store. The ASSC t-shirt and hoodie could only be purchased via the company’s website and sold out in two minutes.
If you weren’t at the show or missed the drop, you’ll have to turn to eBay, where the products are already fetching between $75.00 and $450.00.
Here’s a closer look at all the merchandise from each company:
Undefeated
A Bathing Ape (BAPE)
Anti Social Social Club
See more articles on GT Merchandise, PlayStation Experience, and Polyphony Digital.
