Reuters recently published an interesting article which offers an interesting look at the fascinating but rarely-discussed business of racing games, which are becoming increasingly important as auto makers look to reach out to consumers.
It also touches on the wildly diverse relationships between game publishers and car companies, some of which demand licensing fees from the publishers to include their cars in games, while others pay extra to have their products put in the spotlight.
Audi, for example, is paying Microsoft to “sponsor” Forza Motorsport 5.
Brian Blau, a gaming industry analyst for Gartner, used to work on such licensing deals, and reports that auto companies are willing to pay millions of dollars to get their cars featured in a game or highlighted on its cover.
Such product placement is both cheaper and more effective than product placement in movies, as noted by German psychologist Bert te Wildt.
“The feeling of being behind the wheel of a fast car is far more intense when you drive it yourself in a digital world than when you watch it in a film, for instance,” said te Wildt. “And now that these cyberspace vehicles are nearly photo-realistic, product placement in video games has become that much more attractive for carmakers.”
A focus on this type of product placement has certainly not been lost on Nissan, sponsor of the GT Academy program. “GT Academy is a great way for us to attract the gaming community to the brand. A million people have experienced this year driving an electric vehicle in a game,” said Gareth Dunsmore, general marketing manager for Nissan Europe.
Of course, increasing realism also means opportunities for more realistic crashes and vehicular damage – certainly not something the auto companies want you to see.
“We have very specific understandings of how we would show damage to a car,” said one game developer in the report who asked to not be named.
See more articles on Audi, Nissan, and Polyphony Digital.
Playing racing games has certainly opened my eyes to a lot of models and manufacturers I previously knew very little about. Unfortunately they’re all WAY out of my price range though lol.
Agreed Toko, regardless GT will still move massive volumes, my copy already has my name on it and I am chomping at the bit for GT6
See this is part why I did something I said I would never do. When I bought Forza 4 I said I will never pay for any extra DLC as I bought the GT5 Collectors Edition. Then Turn 10 got a sub license of EA for it and released the P Pack with 30 of Stuttgart’s finest. So as I thought this looked the only way to get decent Porsche on a console sim not arcade racer I would make an exception as Porsche is such a staple manufacturer it has to be done. Don’t get me wrong I like what RUF produce but the range Porsche is larger and it was well worth the addition to Forza.
I still hold hope that we may get em yet with PD announcing GT3 cars, now if we get all the GT3 cars, then that would include the 911GT3. I am hoping this is Kaz’s subtle way of saying hey guys we finally got Porsche now. So of course until this is confirmed by PD this is just my speculation. Kaz did say after GT he (PD) would be actively perusing the license. The man loves Porsche as he own a 911GT3 so I still have hope.
apologies all posted in the wrong place disregard post *Facepalm*
Sorry to disappoint you but when it says GT3 cars they are talking about the GT3 spec race cars that fall under GT3 regulations in motor racing, the P 911 GT3 is not part of this just because it has the GT3 name. tbh I am really hoping for Porsche to come to GT eventually and I think it will but not yet on GT6 but maybe a high possibility by the time GT7 peeks around the corner. Anyone noticed the first concept car shown in the gamescom trailer looks like a 911 gt3 lol, but its a mercedes, but still. I initially thought it was a 911 gt3 haha. not a gt3 racecar, just a 911 gt3.
Actually it is a GT3 Class competitor, race homoligations do exist beyond the road car, plus according to this Wiki Quote: *The 911 GT3 is named after the Fédération Internationale de l’Automobile (FIA) GT3 European Championship it was designed to compete in.*
just about every car they make is designed for racing. The GT3 is the GT2 with less of the comfy stuff… If you ever watched the TopGear episode (bbc) where they try to find the perfect road somewhere in the middle of Europe, James has the DBr9 (it think thats what it was called) basically it was taken of the final production line and sent to AMR (aston martin racing) where they gutted the interior (and locked the windows) and took out all the every day commodities. If a wing were added to the back, it would be considered a GT3 car…
So Deinz, yes PitCrew is correct with his FIA ACO find, and sayba was overthinking without information to confirm
So..I guess back in the day, 8 bit cars didn’t do much for sales? LMAO
I hate the Forza 5 cover – they put a crappy 4-door yuppie-mobile on a racing game cover? So unappealing.
Keep in mind that that is the limited edition. The regular version of the game has the McLaren P1 on the cover.
+ 1 and that P1 is simply ballistic would hope after the exclusive period that T10 have on this it will come to GT6
Someone had to screw up here.
How is it logical to put a sporty Audi on the Limited Edition cover and a McLaren P1 on the normal one? ಠ_ಠ Shouldn’t it be the other way around?
It’s logical because more people will buy the regular version than the limited edition. That being said, they’re going to put a car on the normal cover of the game that appeals more to the masses, which is the McLaren P1. Most people who’ll buy the limited edition will no doubt be familiar with Forza already, and won’t be deterred when they see an Audi sedan on the cover.
Perfect explanation MuoNiuLa it’s all about targeting your markets
I believe that the Lim ED has the RS7.. which uses the same engine as the First R8 had (the 4.2 V8 TFSI).. That car is a wonderful example of simplicity and luxury in engineering. Sure McLaren made a cool car, but I think FM5 was going for a crisp, cool, slate feeling game. Far distant from the UI friendly GT series..
Porsche needs to drop nfs and head to real racing games. Their greed of limiting themselves to just one company has begun to make me dislike porsche. If they really care more about money then sharing their racing heritage then so be it. Ill just turn the page on that company and focus on other car companies and porsche can just fade away and be forgotten.
Forza got a Porsche pack. GT if they wanted to could do the same thing. We can hope they finally get over the idea that the world wants to drive nothing but Japanese cars and instead realizes that the world wants to drive cars from all over the world.
Dylan, yes they do however it’s EA that are being the a-holes. If Porsche said F it we are going to PD then EA would litigate and tear them a new one. Porsche has said they do not agree with the decisions EA make. They advised we make cars, we make games. If you wish to forget Porsche that’s your call but it’s an attitude that even my 11yo son would call being immature.
Montecarlo, yes Forza got a Porshe pack but this was because EA granted Turn 10 a sub license. It’s not if GT wanted as Kaz and PD having been working at getting it for some time EA are just being toolbags, he owns a Porsche himself. Kaz is aware of the demand for more than just JP cars and this should be displayed in the announced line up of the 100-200 odd new cars making it to GT6.
edit * They advised we make cars, THEY make games*
all that porsche talk… well we could use a few old ones but the new ones.. meh.. i can do without
Even the current 911 GT3 RS?
even that
SO why the hell is porsche not in more games? Sounds like Porsche is stupid by banking on a racing series that is increasingly becoming more and more irrelevant
I totally agree with you Tom. I heard that Porsche has a great history in motorsports, but yet, they force themselves to stick with NFS for who knows what reason, despite EA paying for them…
For the 1000th time, the reason Porsche isn’t in more games is because they have an exclusive contract with the Evil Empire AKA EA Games. Porsche did that deal a long time before GT or other games became marketing tools for auto manufacturers. EA isn’t letting them out of that contract either and EA, being the overly greedy A-holes that they are, reportedly wont a lot of money to sell the contract.
Porsche has had a deal with “evil empire” since the late 90s early 2000s when nfs porsche unleashed came out on the pc for windows 98, but posche unleashed came out in the 2000s meaning that gt predates need for speeds deal with porsche mostly because pd probably couldn’t afford a deal with porsche since pd was just starting out. And pd probably doesn’t want to pay the hefty price rhat porsche probably wants from pd, that is why we have no porsche cars in gt
Road & Track presents Need for Speed Electronic Arts was the Producer PS1 1994. Porsche 911 Carrera
Agreed Rionmoon, it’s obvious no one really reads the posts on here from people who know what’s going on.
Toko, you should know better you read a lot of the posts on here. Unfortunately the legalities behind it mean that it binds Porsche to their arrangement from back in the day. This has been a saga running near a decades ago now as C5 & PC state.
Yes we are all amazed that GT has not been able to get them at this point in time.
Pfft, whatever you say “genius”. I don’t even care anymore until Porsche wakes up and sees reality. U_U
Toko I am no genius, but it’s pretty common knowledge, if me being direct this offends you then you need to develop a thicker skin and harden up a little, I did not come out and insult you so don’t be the first to cast stones or start a battle if you are not prepared to finish it.
^ Nope. I wasn’t offend at all. It’s just Porsche and EA. I’ve just gone frustrated for the fact that other racing games can’t even get their hands on Porsche. So stupid, but oh well…
Glad to hear Toko, cause I was not trying to be and have no issues I know from your posts that you are a passionate GT fan and just want to see the best possible GT6 we can get, that however makes two of us.
And regardless of the legalities of all of this BS, you, me and probably 80% + of the GTP members are just as frustrated and I think everyone would be thinking that this has just gotten beyond ridiculous now. I guess Porsche could not foresee when the deal between EA and them was brokered just how much impact this would have down the line. Hindsight as they say is always 20/20 vision.
Haha. No worries sayba2th, it’s all good. :) Even though we may never see Porsche in GT and other games except NFS, I’m pretty much okay without them if I’m honest. No matter what, I’m sure GT and other games will do just fine without Porsche for now. When the times comes, we’re prepard. :D
:tup:
Cool glad we are cool and agreed Toko, regardless GT will still move massive volumes, my copy already has my name on it and I am chomping at the bit for GT6
See this is part why I did something I said I would never do. When I bought Forza 4 I said I will never pay for any extra DLC as I bought the GT5 Collectors Edition. Then Turn 10 got a sub license of EA for it and released the P Pack with 30 of Stuttgart’s finest. So as I thought this looked the only way to get decent Porsche on a console sim not arcade racer I would make an exception as Porsche is such a staple manufacturer it has to be done. Don’t get me wrong I like what RUF produce but the range Porsche is larger and it was well worth the addition to Forza.
I still hold hope that we may get em yet with PD announcing GT3 cars, now if we get all the GT3 cars, then that would include the 911GT3. I am hoping this is Kaz’s subtle way of saying hey guys we finally got Porsche now. So of course until this is confirmed by PD this is just my speculation. Kaz did say after GT he (PD) would be actively perusing the license. The man loves Porsche as he own a 911GT3 so I still have hope.
Next step: car makers paying developers to make their cars faster than the competitors in the game.
I think that’s a bad direction.
You probably don’t have to worry about that with Kaz and PD
+ 1
I think they are the most important thing ever for a auto manufacture. All the kids race with their fav cars and than when they grow up they buy from their favorite manufacture. Advertising to kids and telling them to buy things is illegal, but doing that with a game is not. Works out perfectly
Something about that comment makes u sound so devious but yet so true nicely worded ;)
Totally agree. I grew up playing NFS Underground 1 and 2, and most of those cars were Japanese tuner cars, and now that’s what I want the most. Some kind of tuner car I can do pretty much anything to. It’s going to be awhile before I can get the money for a Supra or RX-7 though hahaha
Pd is all about hits and misses, the wide range of vehicles in gt are not only good for promoting manufactures but also promoting racing games which dont have a big enough fan base because of fps’. Gt is a hit in the gaming franchise however woth tourist trophy sure the game promoted motorcycles but the overall game was not a hit by anymeans considering that no tourist trophy 2 exists due to lack of sales. But now we are seeing Moto gp 2013 which seems to be reviveing the motorcycle game, personally i believe that it is only a matter of time before we see tourist trophy 2 to compete with moto gp and eventually i can foresee a forza motorcycle game to compete even more. There is still hope for bikes!
In dont think Forza is better but Gran Turismo 6 could have customizations like Forza have right?
Gran Turismo 6 could have more F1 cars, more Premium Rally Cars, GT1, GT2 and GT4 cars, V8 Supercars and other types of racing cars and road cars.
It’s not just about putting cars in the game. You have to get the license to put the car in that game. (Ex. F1, PD has the lisence to Ferrari but not other teams.)
Yes we need more race cars but we do not need more road cars we just need less skyline gtrs and a better nissan to everything else ratio that is more balanced like forza
Epic, agreed I would love all of that in GT but as Ittybitty advises it’s the licensing that is the issue at hand.
C5 I do think that Forza has done a great job with vehicle line ups remember though GT is the real “driving” sim,ways with driving being the operative word so there will always be an emphasis on the road cars. And there are amazing cars that have been that we yet to see in the game and amazing cars still to come.
I only say that forza has a better selection because of the crap ton of alms cars, and I for one am a sucker for anything alms or wec mostly alms
I am with you on the P1 & 2 race cars and the WEC or ALMS. Apart from that GT1, 2 or 3 when it existed I find riveting and for me prefer over F1, V8 Supercars, DTM & Super GT all equally but only slightly.
If anybody was to ask me what my favorite form of Motorsport is I would answer ALMS and then 2nd I would say grand am and for cars, alms corvette and viper all the way and grand am the fxdd ferrari (because it is based a few km from my house at tue dealership and also the spirit of Daytona corvette all these cars are freakin sexy
C5 nice one cuz, completely forgot about grand ams, man so many great forms of racing to watch worldwide. There’s nothing better than watching some hardcore racing with killer looking cars on a fantastic circuit.
well of course racing games are important to auto makers because essentially an avenue for them to sell cars. If anything I’m quite sure is when it came to Tourist Trophy manufactures like Yamaha, Honda, Suzuki, etc saw it as means to not only raise awareness about motorcycles, but also sell motorcycles.
Seeing Kazunori and the Nissan Juke in the head up picture makes me glad to own Gran Turismo rather than the bold, dark and colorless Forza 5, that gray RS7 makes it so boring and lifeless.
If Audi paid Microsoft let’s say $1 000 000 to put their RS7 on the cover of Forza 5 to sponsor Audi then I would love to hear what Renault and Chevrolet have paid Polyphony to put up the Corvette C7 and the Renault Megane RS Cup on both the Gran Turismo 6 15th Edition and Original Edition box covers, well if they did pay them?
I still have no idea why Porsche is being so difficult. If Porsche paid Polyphony to just put a few great icons in the game it self then it would be great. I still don’t know how RUF came into both Forza and Gran Turismo, that’s not a Porsche, it’s a rip off ugly looking re-designed tuned VW Beetle.
And some of us are glad to own both.
Well if you can assume Audi paid MS 1million for its cover pic, you could say the same for chevy. One could see Renault getting a discount for its cover picture, as they own NISSAN and PD is quite cozy with them, on the same level as Porsche and EA.
Porsche isn’t being difficult, its a longstanding relationship (PS1) with them before many of us even knew Kaz existed, much less having any knowledge a game like GT1 could exist, and EA that pretty much gives Evil Academy a far greater negotiation position then many other Car game developers and their publishers when tying to also include the Porsche brand in their game.
Obviously you’ve never seen a Ruf CTR_3 or know anything about the RUF brand other then what your eyes tell you at first glance…
Absolutely PC not to mention Gemballa who aren’t quite the same as RUF as they are still a tuning company but specialise in Porsche predominantly. It’s not Porsche that is causing the grief here it is EA always has always will while they hold on to this thread for as long as possible. If Porsche did that EA would have cause for litigation and would go through them like an enema.
And yes they are Porsches, they buy them pull them down and rebuild from scratch, this is what allows them to be a manufacturer in their own right, Benz has Brabus who do the same to a lesser extent. These are not rip offs but legitimate vehicles in their own right
Ruf Automobile GmbH is a German automobile manufacturer. Ruf vehicles are built from unmarked Porsche chassis through which Ruf builds their own independent work. Because the labor is so thorough, including the installation of Ruf-made parts instead of badge engineering, the company is recognized as a manufacturer by the German government.
Bet you would not knock one back if it was given to you. Please understand what you are talking about before spouting off unfounded rhetoric that is based simply off self formulated opinion.
So, if it is like you say, it will not work, asking for all the Porsche´s is too much, and charging loads of money for them… If it was like you said, then, we would never see Porsche in GT6.
If Porsche want to come into our game…we want every car they have available…and Kaz charge them loads of money…mega bucks…
Its gonna cost PD millions since EA has porsches license.
I enjoy all 30 of them in FM4, thats a start!
and at least 10 of them in NFS Shift 2, I honestly rather stay without Porsche in GT because I would hate to see PD half-assing and mis-representing the brand so badly it would actually hurt, exactly what happened with Ferrari and Lamborghini.
Ummmm please explain how Ferrari and Lamborghini were badly misrepresented.
How would PD mis-represent the brand? You mean like in NFS (the Shift series specifically) in which not only the cars don’t look half as good as they do in Gran Turismo, but they also are represented in some sort of loud and pretentious child’s car fantasy, sound terrible and even worse, they handle like $h!t?
Seriously, PepeMickey. You are trying to hard… Your trollish comments went from being annoying, to funny and now they are just sad…
Sure, some Ferrari models and at least four of the Lambos have an incorrect sound sample in Gran Turismo -which I admit it annoys me a bit- but the graphical, handling superiority and game environment in which they are represented in Gran Turismo is something that a NFS game will sadly never be able to achieve. Until EA doesn’t take it’s time to develop a NFS seriously, taking at least a couple of years polishing the game’s performance, making something more serious and not worrying about $$$ or impressing 12 year old kids, then I won’t have any respect for the series.
So bottom line: Porsche not being in Gran Turismo is an absolute waste and a shame. At least they were in Forza 4, which is better than nothing. Too bad I wasn’t able to play that game.
So I’m guessing that Nissan pays big bucks to Polyphony.
Yup, Welcome to Business 101. The more money you give someone, the more they’re happy. plus its good advertisement for Nissan.
Porsche: PLEASE READ!! Wake up. EA is not your friend!
If someone drops 20 million in you pocket just to promote your stuff, I think you would call him a “friend” too.
…even if he smells.
Audi is paying MS? Where is this world going.
ikr.. truth through engineering (for NA) or advancment through technology (for eu) isnt found anywhere with T10
Why would an auto maker make their brand exclusive to only one video game company when the brand could be advertised by all makers if racing games/sims? Why limit exposure?
$… BIG $$$
@ infamousphil, they would make MORE $ if they went with MORE gaming companies!
thats right. if you only sell your product in 1 store u only focus on one small group. if u expand and sell in more stores, you make a lot more money because more people are exposed to your product. the more people who are exposed the more money you make and then people will talk about it and promote it more. then u realize u have created a monster and do one of those evil laughs.
now why Porsche, im not sure why they are only exclusive to EA. to me its kinda annoying to have the knockoff brand of cars (RUF) in the game that suck. mainly the reason i don’t care for Porsche anyway.
I have no idea what EA’s monetary agreement with Porsche was. But I gotta figure it was for a huge wad of mula because I tend to believe that these guys ain’t dummies. BTW, the only Porsche I’m really fond of is the 928 series ;)
Guys RUF is highly regarded in the automotive world. The cars they make are fantastic and will smoke a good portion of killer cars out there in the world. If we can’t have Porsche in the GT series then this is the next best thing considering that the bodies are direct from Porsche and the aftermarket performance given to them make them out perform the model its based on. This does not make them inferior vehicles and they are a manufacturer in their own right.
How about its NOT big money for Porsche from EA as much as it was an exclusive contract that hasn’t EXPIRED yet.
Do you really think Porsche wouldn’t love to be represented in the GT series?
I’m sure they do when they see their direct competition in Europe being representing.
Massive +1 Moon
Every manufacturer should be able to do what Nissan is doing. Then we can have a V2GT3 (Virtual To Gran Turismo 3) racing league.
I understand only Nissan can do the offical GT:A, but that wouldn’t stop Honda for example, from having open try outs in most major cities. The top 3 drivers from a region/city can go on to phase 2 and race in-game, live and then they take them Suzuka or something for real life racing and all that jazz.
Just sayin’, in case anyone is listening….
Jerome
I agree, actually as soon as Nissan found success with it, others should have jumped onboard. But its that lack of vision that is inside most automobile companies that hasn’t jumped on this.
Darren Cox who handles Nissan UK’s marketing is a GAMER and a GT player. You can not say that about other heads of marketing in the various car companies around the world.
Ferrari is why I bought earlier PGR and FM games. So it (relations) makes sense that MS and Porsche have an exclusive contract. I can do without Porsche though. I got my Ferrari right here now ;)
I don’t think Porsche cares for more exposure, they already sell a lot, plus NFS represents them rather well, at least a lot better than what PD could ever do.
In terms of visuals and sound, that is true, but the handling in NFS games doesn’t give players an authentic driving feel a popular racing sim franchise would.
Oh yeah like in NFS The Run where a new Porsche model was thrown in some stupid machine being crushed. That suuuure represents a lot better anything PD shows……
At least PD will actually respect Porsche cars and not abuse them, NFS hasn’t shown anything to repersent Porsche except for NFS: Porsche Unleashed but that was from the past…
Porsche is honestly wasting their time with NFS. Porsche would feel so amazing in Gran Turismo’s physics. The only good thing about Porsche in NFS is how they sound… at least in old NFS titles like Undercover, since the sound in NFS Shift is awful. But other than that is kind of sad seeing Porsche being misrepresented in the NFS series.
At least Forza had Porsche and were represented decently enough.
@ Toko
Right on! NFS: Porsche Unleashed was amazing! I wonder why EA could never repeat such a great game? That was the only NFS that gave me hope that EA would release a decent game. I can’t believe I went on for so many years waiting for it and it never came. It was after that piece of trash Sh**, oops… I mean Shift, that I gave up with NFS.
The grand illusion…in the empire of illusion. It’s fine. I get it. Regardless, let us continue to bridge the gap between realism and advertising. I don’t see how that could ever go wrong. After all, failure means it’s time to give up, right? I believe, within reason, there is good money in video game product placement.
Don’t care about Forza, Getting GT6 and PS4 :D
@ ZoidFile: Ah, but that’s where youy’re wrong. The first statement (1 million people have driven an electric car in a game) is knowledge, it’s a fact. Your statement (everybody hated it) is just your own personal opinion.
There I just poked some fun. Personally I liked the leaf in the academy demo, because of its soft suspension.
But if you look in the forum you will find that many people don’t like it and would rather have some other Nissan in its place.
.
The 911 costs the double-Price of the GTR, cause it`s a Masterpice and value of investment !!
The GTR is a good car, BUT compared to the 911, the GTR is just a stinky wok, eh !!
It`s not, that I don`t like the Cars of the Nissan Company (I really like all the Skylines from R30 on !), but a Porsche is a Porsche is a porsche is a porsche and always will be !
And..you know, we could endless discuss about design. That`s just a matter of taste ! In my opinion there`s no sportscar beeing designed looking smoother nicer but the 911 series !!
WORD !!
.
Maybe consumers pay 100k more for 3 more MPG… And now the Panamera is coming out in a diesel so this may get interesting…
So in YOUR opinion, the GTR is stinky…
My opinion: The GTR is more beautiful, it is a masterpiece of work, extremely fast with a very sharp character…
Some facts: The GT-R is half the price of the Turbo, accelerates faster, performs better on track (see: Nordschleife times)
The GT-R is my favourite car and I think it is not okay to say it is stinky like it was a fact.
Well, lets start a campaign called “I will not buy any Porsche” where you will type something like this:
I will not buy any Porsche until Porsche gives licence to Gran Turismo.
If its true, Porsche will promptly cease or not prolong their exclusive licence to EA.
Well, I’m sure a lot of us are not financially set enough to even buy a Porsche, unless it’s used.
It probably wouldn’t work well.
somebody not understand to hyperbole? :)
zoid ever hear about a car called the porsche 918 spyder.idiot……
Because we all know the 918 Spyder was included in GT Academy, hurr durr….
I’ve always found the reviews or articles regarding Porsche less interesting because I couldn’t use them on most of the racing games apart from Need for Speed series & FM4 (which only had limited number of cars available). To make it worse, GT series had only 3-4 RUFs from the previous games as standard cars on GT5. It would be nice if PD and Porsche have a press conference and speak up to tell us which of them is refusing to have Porsche cars on GT series.
You know there are other cars that are better and AREN’T Porsches. Just because a game doesn’t have a Porsche doesn’t mean it’s crap. Geez. GT5 may be complete garbage, but it’s not because the lack of Porshes.
It’s been explained before. Neither of those 2 parties is refusing to allow Porsche into GT series, EAs exclusive deal, and the costly Sub Licence is at fault. Heck Forza (T-10) got screwed too, and Porsche execs tried to plead their case to EvilAcademy to no avail.
“A million people have experienced this year driving an electric vehicle in a game,”
And a million people thought it was a piece of crap…
That`s reading between the lines. :lol:
I actually like the electric cars in GT5, but I’m just weird like that :P
I have been thinking of doing the Le Mans 24h in an electric car in GT5. With some dirty driving in the Citroen Concept it’s actually possible to get gold :)
“Racing Games Increasingly Important for Auto Makers”
I could easily come up with a snide remark.
“Racing Games Increasingly Important for Auto Makers…
…Except Porsche.”
Pretty sure they would complain that the driving simulation is not good enough.
I think Porsche as a company has completely stalled. The are not able to create a interesting new care or to give their flagship model a modern and fresh design. Just the same squashed bug over and over again. The EA excursive deal is just another clue that they don’t know what they’re doing.
Porsche is also the prove what happens if a company bows to fan boys.
^ How have they stalled as a company when they are making a car (2014 turbo S) that can do 0-60mph in 2.9 seconds.
Wow, almost as good as Nissan GT-R, but for twice the money and still looks like a squashed beetle.
Not impressed.
Really your Porsche statement is void itself (see what I did there? yah? yah??). Anyways, in my mind, Porsche has no need to create new cars to be released. They have achieved what they set out for- to create the ultimate car in every practical use.
So basically, just as Richard Hammond does, use your 911, Panamera, or what ever, to drive it on track, and then pick up the kids from school. But for the most part, I can’t stand the production cars they produce. I hate all flat engines, and V8’s. It’s either a V10, or a V6. But their LeMans racers that they have created over the years… OHHHH they are amazing…
And on the marketing side, Porsche sees NFS as a company that only gets better in both visuals, and sound. Because when you are running away from police (i know about the shift series but 1 is old and 2 sucks) isnt good visuals and amazing sounds all you really notice, other than where to turn? If Porsche gives a licensing to GT, then what do they gain? Nissan practically has the game covered, because all you hear about is skyline this, skyline that, GT-R this, leaf that.. not really. But Porsche wont gain anything from GT or PD. The game is too slow at making cars look, and both sound good (as far as we know, that BMW z4 might not sound like an extraordinary V8)
And Audi has really done something I think is actually against their Mantra, Advancement Through Technology. Nowhere have I seen that Forza hasnt done something that GT has already tried, or discontinued. Plus, if GT6 is able to carry over to the PS4, I can guarantee you that the sales for GT will be more than double. Audi probably wanted a royalty from T10, for every copy sold. My guess though, not an analysis.
If anything, Audi should be with Allan McNish on Simraceway… I would more than ever be on that if I can build a computer to run it…
Don’t fool yourself into thinking that anybody in the high ranks of the Porsche marketing department has a clue about the difference between a Forza a Gran Turismo or a NFS.
I am actually sure the old farts at Porsche never spend a single thought about if some game called NFS would represent their brand better than some game called Forza. They probably even think games still look like Pong.
They look at their marketing expenses and see that they actually get money (a lot of money) from a game company to promote theirs cars. End of story.
^ So your saying that Porsche’s would get better marketing exposure for their real world cars, in video games, breaking the law, then they would in a game who’s formula is based around the track days concept?
* Comment meant for Swagger897
@PC… no, that is just a secondary opinion… Main point was that NFS has a lot better graphics and sounds than any FM or GT game. Period. If it is their liking (Porsche’s) to choose a game that will advertise their cars in better ways than others, albeit they will go ahead and do it. But say for instance Nissan. They are a meticulous company who spends immense time in making sure that their cars are represented to the fullest extent. Where after thirty minutes of driving at Le Mans, you could get up, get in an Altima or the GT-R, and go as fast as you might have been in the game.. Sure you would limit yourself because you are driving at the edge of grip, but that is a personal problem.
The main point was that a company can choose who will distinctly set their product above others. In this case, Porsche sees NFS has some qualities that others don’t. The fact they almost have a 100% turnover rate of the people who bought last year will buy again, and more added on to the 100% will as well. Audi sees a new brand that wants to exceed that of its competitors. PGR and GT are their competitors.. Nissan however, wants not only to increase its advertisement, but since they own NISMO, they can give the opportunities to some and limited to have a chance to drive for NISMO.
These articles is when I wish GTP could actually have a sit down between who ever wrote this article, and actual companies to see if this is how they feel about it
I agree with Zoid that Porsche execs don’t think about the visuals or sounds that much. Simply put, Porsche and EA were working together in Car Based Games since Road & Track presents Need For Speed and a Porsche has been in every edition.
In what world has NFS better graphics than GT5?
What there is on graphics, comes in 30 frames and gets blurred to sh*t once you reach higher speeds.
most wanted in my opinion has excellent graphics on most of their cars, and sounds to go along with them as well. My favorite would have to be the R8 in the matte blue (more of a laguna blue) spyder. Yes some might get a bit blury but not all of the time.
and I havent noticed a drop in FPS ever while playing on my PS3 for anygame Ive had. (except F1 2012 but that was a crap game from the start)
Sure GT does look good when PD creates these photo realistic trailers, but let me ask you this… when you are in replay mode, do you have the option to add all of the effects or no? Because some of the bloom I see in those videos are maximum compared to the game replays where you barely see a line coming from the sun. That is why I said a LONG time ago, get rid of all the non realistic camera locations, and put in ones that are actually at the track. For instance at Le Mans. I do like how they have the helicopter shot because they are at the airport next to the track (which i believe is closed now and used for camping). But going down towards Indy… no.. no, I dont want to be going my speed on that. Show an on board camera of the car behind me if that is what they are looking for. I dont particularly like the daytona style ground shots like the do in the first porsche corners.. Its the unrealistic stuff that adds up to make a simulator a game.
Audi had their cars in the latest Ironman film, in case no one noticed it and Irobot a few years back.
cartrucks: You lost by 4 minutes. Not even close… :)
On topic: Because of the very limited damage model no brand should have a problem to be part of GT6.
Dear Porsche,
Read the above article. Drop the exclusive licence.
Sincerely,
Concerned Racing Gamer
Porsche should really be taking notes. Clearly, the Gran Turismo Series is more popular than the Need for Speed Series. And I bet that Kazunori would want to spend millions of dollars to get one car manufacture licence; since Porsche would probably put up a pretty high price no matter what.
Problem is EA is the hot girl… kinda tough for PD but hopefully someone over there will see the light that selling multiple licenses may see more sales. If i was a car company of Porsche’s ilk. I would love to license my whole catalog of cars to a widely popular video game for them to tell my story and companies history. Gran Turismo is the perfect game for that. I never used to like driving older cars, but as i get older I love knowing where these great machines get their inspiration from. You have to know where you came from to know where you are going kinda thing. Anyways, things can change.
No problem, we have RUF hahaha. That’s enough for me.
Kazunori even owns a few Porsches and says they are one of his favourites. You can see this in one of the old news articles here.
ONE 1 Porsche, Two 2 Ford GT’s, One 1 S2000 and I forget…. Oh and a GT-R!
A few Porsche’s…what?
AND an SL55 AMG. I remember that one because there isn’t a Premium *wink wink* SL65 in GT5.
In other words, most of us are right there with you, Broda. Kaz did an interview with Top Gear and he said he had those cars (and the GT-R was going to be upgraded to the more current version). I can’t remember when that interview was done, and I’m not checking this time.
This is very predictable, racing videogames and simulators, as you pointed out in the article, has become a very good opportunity for auto makers, they get their cars to these games, some of them try to put their ace under the spotlight, so people start knowing of the existence of such product, in this case, a vehicle, and sometimes, these people create a “need” of acquiring such product, companies need to cause that, to make people think by themselves “Damn, this product is great, I want to have it, I NEED to have it”.
Companies have taken advantage of technology in a very good way (in most cases).
Nooo… tried to be first.
its alright… now im first.. (if we’re going from closest to the bottom)
No you’re not Swagger, I am! Teeheeheehee!!