How much was your max?
This is the method I use to increase my chance of winning, but obviously within limits.
I ask myself: "How much am I willing to spend reasonably?"
If it's $10, I add another $5. If it's $18, I do $25. If it's $33, I do $44... simply adding another chunk, but it's not that simple.
What happens near the end is that someone may try to snipe you by 25 cents... maybe 50. This is why I take my highest asking price and add another bit of money on top to "beat" that person who may bid more, but I won't bid any higher after. It's like a backup bid for you, where you have one last trick up your sleeve against the person who's out to snipe your original max bid, but you won't spend waaaaay more than you'd like.
how'd the thing go, Jason?