2014 Dodge Journey SRT6 and 2013 Dodge Hornet

[SuperShouden]

First of all, it seems that Dodge is planning a couple new additions to the SRT lineup in 2014 that feature the return of the SRT4 and SRT6. While the Neon-esque Dart SRT4 isn't so surprising, what IS surprising the the choice of vehicle to bring back the SRT6 which hasn't been seen since the Crossfire. The Journey will be going out with an SRT6 model, it appears, according to Top Speed. It should be interesting to see what the SRT team can do with the Journey.

And also on coming soon to a Dodge Dealership near you, is the American version of Fiat's Punta/Alfa's Guilleta, the Dodge Hornet:

The Hornet spy shots are from last year, though. And they came with what people had assumed was the Hornet Sedan which we now know is the Dart. So, this little Hot Hatch could easily be the new Hornet. And, it'd be really hot if SRT got a hold of it and made an SRT version of it.

 

[McLaren]

How about SRT get around to improving the SRT Challengers so they don't keep falling short of the Camaro & Mustang, instead of wasting time on a family crossover....

 

[Beeblebrox237]

I agree. the Challenger is a completely different car, so much so that enthusiasts may ignore it when shopping for a sporty pony car. make one good car rather than 3 mediocre ones.

 

[RocZX]

They are going to axe the Challenger and make the Barracuda as it's replacement. It will be a SRT only model.

 

[Beeblebrox237]

Really Will it be as pretty as the first Barracuda? Sorry, sorry, I'm getting off topic.

To be honest, I don't see a market for a Journey SRT-6. The Journey is rubbish, so why would someone want one with A bigger engine? I could buy a Ford Taurus SHO instead, and it's got loads of room too. Or, better yet, a used E39 estate.

 

[CodeRedR51]

They are going to axe the Challenger and make the Barracuda as it's replacement. It will be a SRT only model.

Source please.

 

[ShobThaBob]

Yeah, they're going to eliminate the big money making V6 and entry V8 models and makea a premium only top of the line SRT model. That's what's going to happen. So no, not really. Also, I'm not sure why Dodge would want to try and compete with Mustang in the sports car segment. Capitalize on what the car does well and focus on that - looking outlandish, being comfortable, and going fast as hell in a straight line. The Camaro does all those things as well, and they're trying to pretend that it's a sports car. Right now, Challenger and Camaro are on a different drum beat from the Mustang, and that's ok. They're selling well and aren't bad cars.

Also lol @ Journey.

 

[RocZX]

Source please.

MotorAuthority and Motor Trend

 

[GTPorsche]

Journey SRT-6?

Is there a market for it or is Chrysler going back to throwing the SRT tag on as many vehicles as they can?

 

[Cuda469]

Just for you RocZX

"Chrysler is said to be working on a third model to add to its new SRT brand, which launches late this year with the 2013 Viper. A new-age SRT Barracuda will be the nascent brand's second model.

Read more: http://www.motortrend.com/future/future_vehicles/1209_3_srts_for_the_road/#ixzz22KB0czoD" September 2012 MotorTrend

 

[ShobThaBob]

Yeah, they're not deleting the Challenger, they're gonna call the SRT version of the car "Barracuda."

 

[SuperShouden]

I personally think the Chrysler 200 would make a better SRT6 candidate than the Journey, but I'm not Chrysler. The Journey is just a weird thought.

an SRT Barracuda would be a cool edition. Maybe they could so a SRT Superbird, as well and slowly turn the SRT brand into the new Plymouth.

 

[RocZX]

Yeah, they're not deleting the Challenger, they're gonna call the SRT version of the car "Barracuda."

Where in the 2 articles does it say that ......

MotorAuthority and Motor Trend

Motor Trend

The SRT Barracuda won't necessitate revival of the Plymouth brand and will eventually replace the Dodge Challenger. The SRT Barracuda should appear by the 2015 model year, same as for the next-generation Ford Mustang and Chevrolet Camaro, while the Challenger may live on into the 2017 model year.

MotorAuthority

not only is an SRT-branded Barracuda going to replace the Dodge Challenger sometime around 2014-2015, but it'll be be the first vehicle to sport a supercharged HEMI engine.

 

[ShobThaBob]

Right, but it won't be an SRT only model. They're not going to eliminate 80% of the cars volume. The challenger is just going to be renamed and get some different sheetmetal. If you really think those articles are saying they're going to throw away the base and RT versions of the challenger, you're nuts.

e - You have to realize that this is major speculation, and parts of it make sense, but you're taking back far too much. Car magazines get a little bit of info and then have to write out an entire article on it. Taking that as gospel, especially when it includes something stupid like removing an afford sporty version to just have a top of the line model of a car, is erroneous. Use a little common sense and look at sales numbers.

 

[McLaren]

Right, but it won't be an SRT only model. They're not going to eliminate 80% of the cars volume. The challenger is just going to be renamed and get some different sheetmetal. If you really think those articles are saying they're going to throw away the base and RT versions of the challenger, you're nuts.

Why is that nuts? It's not like the Challenger has exactly been a successfully revived name plate the past couple of years.

And if the Barracuda is going to be released under the SRT-brand next to the Viper, it's safe to say it will be a SRT-only model. Releasing a Barracuda base & R/T model under the SRT brand would kind of negate the brand's entire point of creating high performance automobiles.

 

[ShobThaBob]

Why is that nuts? It's not like the Challenger has exactly been a successfully revived name plate the past couple of years.

And if the Barracuda is going to be released under the SRT-brand next to the Viper, it's safe to say it will be a SRT-only model. Releasing a Barracuda base & R/T model under the SRT brand would kind of negate the brand's entire point of creating high performance automobiles.

In 2010, the Challenger sold 15k units less than the mustang with a volume of nearly 58k cars. That was its best year. Last year saw 26k, 2009 saw 35k.

After adding up all the total Challenger sales (which include half a year where only SRT models were available,) 75% of the volume are non SRT cars. That's why it's nuts. Dodge hasn't had an affordable sporty GT car in a long time, and sales numbers are fairly strong across the board. I'd say it has been successfully revived, especially since it wasn't imitating something that had been in the Dodge lineup in recent past.

 

[Slash]

I'd like to see how this new Cuda looks....

 

[Doog]

A Journey SRT6? Why? The Journey is......not that stellar.
But then again, I disagree with most of Chrylser's recent decisions. Making SRT and Ram their own brands? I don't see Ford making F-Series a brand, and I don't see Chevrolet making SS a brand. As another poster said, it seems like Chrysler wants to be like Chevrolet was a couple years ago, slapping their performance acronyms on every car it can. Ridiculous.

 

[Cale]

The Dart i based on the Guilleta. That's an old mule.

 

[McLaren]

In 2010, the Challenger sold 15k units less than the mustang with a volume of nearly 58k cars. That was its best year. Last year saw 26k, 2009 saw 35k.

After adding up all the total Challenger sales (which include half a year where only SRT models were available,) 75% of the volume are non SRT cars. That's why it's nuts. Dodge hasn't had an affordable sporty GT car in a long time, and sales numbers are fairly strong across the board. I'd say it has been successfully revived, especially since it wasn't imitating something that had been in the Dodge lineup in recent past.

Successfully revived as far as sales go for Dodge alone? Maybe, despite it being the 3rd or 4th worst selling Dodge currently (not counting the Dart & Viper for obvious reasons). In comparison to its 2 biggest rivals is where Dodge is losing a lot of potential Challenger buyers.

4,009 Challengers were sold in June. Chevrolet sold 9,123 Camaros & Ford sold 10,263 Mustangs. That's not very good for Chrysler to see it's rivals sell twice as many units for an affordable, 2-door sporty car. But, it's also not surprising when the other 2 are just that much better cars.

If killing off the Challenger in 3 years allows for SRT to re-introduce it as a Barracuda to better compete with the other 2 cars, then they should go for it. If it does well, I could see it doubling the sales of the SRT8 Challenger easily.

Overall sales as a whole will drop, but the Dart will easily recover that margin & even though I think a Journey SRT model is a bit daft, the model itself still sells better than the Challenger as well, so a SRT model could potentially make up even more sales.

 

[Slash]

Successfully revived as far as sales go for Dodge alone? Maybe, despite it being the 3rd or 4th worst selling Dodge currently (not counting the Dart & Viper for obvious reasons). In comparison to its 2 biggest rivals is where Dodge is losing a lot of potential Challenger buyers.

4,009 Challengers were sold in June. Chevrolet sold 9,123 Camaros & Ford sold 10,263 Mustangs. That's not very good for Chrysler to see it's rivals sell twice as many units for an affordable, 2-door sporty car. But, it's also not surprising when the other 2 are just that much better cars.

If killing off the Challenger in 3 years allows for SRT to re-introduce it as a Barracuda to better compete with the other 2 cars, then they should go for it. If it does well, I could see it doubling the sales of the SRT8 Challenger easily.

Overall sales as a whole will drop, but the Dart will easily recover that margin & even though I think a Journey SRT model is a bit daft, the model itself still sells better than the Challenger as well, so a SRT model could potentially make up even more sales.

Even if the Barracuda does well its still going to have to make up for sales losses from the previous 3 years. Unless Chrysler pulls out all the stops I really don't see it doing it.

 

[psntomaz]

The Challenger Sales well for a model that Chrysler dont build enough of due to Compacity issue at the plant..The "Challenger" Name is staying SRT will give the higher Performance model the Barracuda Name, But dont think its going to be simular to the 1970 Model (although the "CUDA" was smaller and a better performer Than the Challenger in the 70's), Remember the Barracuda has many Generations than the Challenger

For the Journey.. Its not True. rumor is atleast 5 mths old now. EVEN IF IT IS TRUE, they are NOT talking about the Current Journey. Who knows, Dodge or Even the upcomming Liberty might be a BMW X6 / Land Rover EvoqueType Sport Ute

 

[ShobThaBob]

I'll be straightforward on this - I don't like the Challenger. I think it's a junk car. However, it does it a lot of the same things right that the Camaro does. Lots of power and outlandish looks. There's no way the Dart or Journey will make up those sales if the non-SRT models are lost. I'd love to see Chrysler go completely under. I think as a whole they're a terrible company with crap products. My main reason for posting was saying this - think for yourself when you read stuff in magazines. They're far from gospel and have to add in a lot of their own content/imagination when they're writing a whole article on small tidbits of info they've recieved.

 

[Slash]

I'll be straightforward on this - I don't like the Challenger. I think it's a junk car. However, it does it a lot of the same things right that the Camaro does. Lots of power and outlandish looks. There's no way the Dart or Journey will make up those sales if the non-SRT models are lost. I'd love to see Chrysler go completely under. I think as a whole they're a terrible company with crap products. My main reason for posting was saying this - think for yourself when you read stuff in magazines. They're far from gospel and have to add in a lot of their own content/imagination when they're writing a whole article on small tidbits of info they've recieved.

I will say though it does have a very comfortable ride however.

 

[psntomaz]

Challenger= Most Comfortable, Roomiest, Best Ergonomics, Sports coupe. It should be a Chrysler instead

 

[sumbrownkid]

Challenger= Most Comfortable, Roomiest, Best Ergonomics, Sports car. It should be a Chrysler instead

It's more grand tourer than sports car.

And the whole old-school look muscle car is kind of getting stale now, well at least to me that is.

 

[McLaren]

Even if the Barracuda does well its still going to have to make up for sales losses from the previous 3 years. Unless Chrysler pulls out all the stops I really don't see it doing it.

I already said sales overall will drop, but that the new Dart can recover the lost margin.

The Challenger Sales well for a model that Chrysler dont build enough of due to Compacity issue at the plant..The "Challenger" Name is staying SRT will give the higher Performance model the Barracuda Name, But dont think its going to be simular to the 1970 Model (although the "CUDA" was smaller and a better performer Than the Challenger in the 70's), Remember the Barracuda has many Generations than the Challenger

Not according to the sources posted on the last page, it isn't.

I'll be straightforward on this - I don't like the Challenger. I think it's a junk car. However, it does it a lot of the same things right that the Camaro does. Lots of power and outlandish looks. There's no way the Dart or Journey will make up those sales if the non-SRT models are lost. I'd love to see Chrysler go completely under. I think as a whole they're a terrible company with crap products. My main reason for posting was saying this - think for yourself when you read stuff in magazines. They're far from gospel and have to add in a lot of their own content/imagination when they're writing a whole article on small tidbits of info they've recieved.

In June, the Dodge sold 4,009 Challengers while this last month, it sold 3,631 units. The Journey sales went from 6,896 units in June to 7,051 units in July. To date, the Challenger has only sold 14% more over last year while the Journey is at 40% & 70% over last July's figures. Dart sales started in June at 202 & have increased to 772, which is nice steady rate & has resulted in a 3rd assembly crew to keep up demand.

With the sales of those cars still remaining strong, they can offset the Challenger sales. Not by the end of this year, but potentially by the end of next year if the Dart remains on the current sales track. The Barracuda, again if successful, can double SRT8 figures.

 

[Tornado]

Wait. Do people think that they are going to kill off the base model Dart and Journey as well? They won't do that. The 'Cuda is going to replace the Challenger as an (almost certainly more profitable) SRT. The Dart SRT and Journey SRT is not going to replace the normal versions of those two.




Unless I misread something?

 

[whiteboy4hire]

As much as I want to like these decisions,I cannot help but facepalm.SRT Journey?Just no.

 

[ShobThaBob]

In June, the Dodge sold 4,009 Challengers while this last month, it sold 3,631 units. The Journey sales went from 6,896 units in June to 7,051 units in July. To date, the Challenger has only sold 14% more over last year while the Journey is at 40% & 70% over last July's figures. Dart sales started in June at 202 & have increased to 772, which is nice steady rate & has resulted in a 3rd assembly crew to keep up demand.

With the sales of those cars still remaining strong, they can offset the Challenger sales. Not by the end of this year, but potentially by the end of next year if the Dart remains on the current sales track. The Barracuda, again if successful, can double SRT8 figures.

The margin, yes. The customers, no. Nobody will cross shop a Dart or Journey with a Challenger of any kind. The people that would be buying a Challenger SXT or RT are customers who simply won't be walking into the dealerships. On top of that, the more affordable and higher volume non-SRT models are the bread and butter moneymakers anyway and make up 75-80% of all Challenger sales. The magazines definitely have this one wrong.