2014+ Mazda3 - No Mazdaspeed this generation

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http://www.goauto.com.au/mellor/mellor.nsf/story2/78F93A92B13533A3CA257F9900119216
THE Mazda executive in charge of the Australian market says the company’s dormant MPS performance arm might yet be resurrected, despite other Mazda execs suggesting it was on the backburner.

MPS was shelved with the discontinuation of the Mazda3 MPS in 2013, but the go-fast division had built up a loyal following thanks to performance-focused models that also included the first-generation Mazda6.

Speaking at the opening of Mazda Australia’s new Melbourne headquarters last week, Mazda Motor Corporation senior managing executive officer in charge of Asia and Oceania Yuji Nakamine said the door was definitely still open for the MPS brand.

“I don’t reject the possibility of MPS in the future,” he said. “But Mazda are careful about how we deploy our engineering resources for the best interest of customers in the market.

“If there is opportunity, or if we can make the MPS business feasible, I think we can study and we should study. At this moment, that is something that we can study for the future and I don’t reject the possibility.”
However, speaking with journalists at last month’s New York motor show, Mazda North American Operations president and CEO and Mazda Motor Corporation managing executive officer Masahiro Moro said that the car-maker was too busy focusing on improving the business of its core SUV and passenger models and that MPS was not a priority.

“So MPS is not on my agenda right now in the US,” he said at the time.

While there are no firm plans for an imminent roll-out of the MPS brand, Mr Nakamine said there was a possibility that the new turbocharged SkyActiv 2.5-litre petrol engine from the upcoming second-generation CX-9 SUV could spread to other Mazda models.

“We are really excited about this engine because this engine generates the performance. It will be fantastic if we can take advantage of this 2.5 (litre) turbo engine for various options I think for the future.

“First we really want to see the reaction from the market about this powertrain.”

These comments confirm what Mr Moro said about the 169-186kW 2.5-litre turbo four-pot at the New York show.

“I think it is technically possible,” he said last month. “If you see the marketability, it could be one possibility in the future.”

There has been speculation of a rebirth of MPS since it was effectively killed off in 2013, and it was believed to be close to returning last year with reports suggesting it would be announced at the 2015 Frankfurt motor show, but nothing was confirmed at the time.

Mr Nakamine acknowledged that the return of MPS could help Mazda in its push to appeal to buyers of premium brands.

“MPS may be something that might help improve the brand further. We will continue to look at possibilities of MPS for the future.”

Mr Nakamine said that while Mazda is working on developing electric vehicle and hybrid technology, it would not come to market for some time given the slow sales globally of electrified cars.

“We are studying, developing that EV type of tech for sure on top of the SkyActiv. But at this moment, still the EV or that kind of segment is not big enough so we have to focus on improving the current SkyActiv technology to be more fuel efficient and more environmentally friendly and then we can add electric devices to the powertrain.

“The US, Europe have very strict regulations. If we have to comply, we have to comply. In that respect we need those kind of electric devices in the future. We carefully monitor how we can comply with legal regulations for that. But still maybe we cannot introduce or increase volume of EV overnight, we have to be very careful. We have to have very feasible business model for this one.”

A number of alternative fuel technologies were being studied by Mazda, according to Mr Nakamine, including hydrogen, which it has previously developed for the 2006 RX-8 fuel-cell car.

“Even today we are looking at maybe several alternatives. But we have to be prepared for technologies to bring our vehicle compliant with our regulations. So maybe hybrid, we are looking at several alternatives.”

Mazda and Toyota signed an agreement last year to collaborate on future projects, and while neither car-maker has announced what the projects could be, reports have suggested that Mazda will share information on producing fuel-efficient naturally aspirated engines, while Toyota will share its expertise in hybrid and EV tech.
 
For one they need to rebrand it Mazdaspeed, because MPS sounds as exciting as plain toast.

Secondly, a hybrid in the vein of the P1 and LaFerrari where the electric motors are there to add to the performance of the 2.5 turbo, would give them a fantastic USP.
 
VXR
For one they need to rebrand it Mazdaspeed, because MPS sounds as exciting as plain toast.
I had to get used to that when I moved here. Everything is abbreviated and chopped down here. ;)

By the way, I'm not surprised by the news. :)
 
Incoming facelift.

http://www.carscoops.com/2016/05/2017-mazda3-axela-facelift-leaked.html

Carscoops1Axela.jpg
 
http://www.goauto.com.au/mellor/mellor.nsf/story2/61851269C686BD69CA257FDB001D372A

MAZDA has revealed its all-new dynamics-enhancing G-Vectoring Control system that is designed to improve stability, driveability and comfort, and will be rolled out across the Japanese brand’s passenger car and SUV line-up.

The technology is the first of its kind, according to Mazda, and will debut in the facelifted Mazda3 small car due in Australia in the second half of this year.

It should be followed early next year by the Mazda6 as part of the mid-sizer’s second update since launch, before being rolled out to the rest of the SkyActiv range which covers all models except the BT-50 utility.

Speaking at a demonstration of the system at California’s Mazda Raceway Laguna Seca this week, Mazda Australia managing director Martin Benders confirmed the Mazda3 facelift and said the company was looking forward to the arrival of the first vehicles equipped with G-Vectoring Control.

“We’re excited to have it because with the mid-life change of Mazda3 it doesn’t just get G-Vectoring by itself, it gets retuned suspension and retuned steering so the whole package makes it a big jump,” he said.

“We’re happy because the car improves significantly over the pre-facelifted model.”

In addition to the new technology, Mr Benders said the updated model “will get some body changes and some interior changes”.

He also emphasised that while G-Vectoring Control (GVC) had a beneficial by-product of boosting cabin comfort, the new system’s greatest effect was improving the company’s ‘jinba ittai’ philosophy and the oneness of human and machine acting together.

“It’s only a comfort feature in the sense that if you’re driving you’re less stressed and less fatigued and your passengers are more comfortable because you are driving better and you’re more connected to the car,” he said.

“We’re focusing on (the fact) that G-Vectoring gives you better control of the car and more intuitive control of the car.

“We already focus on chassis dynamics and steering and we’ve lifted that another level with G-Vectoring.”

Unlike other torque vectoring systems which use a combination of braking an inside wheel in corners while applying power to an outside wheel, Mazda’s self-described “revolutionary” system uses an imperceptible reduction of engine torque to sharpen turn-in.

Each time the driver makes a steering input, the GVC system momentarily reduces the amount of fuel being injected, which results in a small torque decrease, that in turn causes the vehicle to decelerate by between 0.001g and, in extreme circumstances, 0.05g.

The reduction in speed is not great enough to be consciously noticed by occupants of the vehicle, but is significant enough to cause the vehicle’s nose to dive, placing an extra 5kg of weight on to each front tyre.

It may not sound like much, but Mazda says the result is a significant improvement to steering effectiveness and a reduction in the number of steering movements a driver has to make to maintain a continuous course.

The guiding principle for the project was what Mazda calls “minimum jerk” or the reduction of sudden movements which simultaneously allows a smoother driving experience for more driving enjoyment and increases cabin comfort.

With a more responsive steering system, Mazda says stability – particularly slippery surfaces – is significantly improved and fewer corrections are needed by the driver, which directly reduces fatigue of all occupants and improves comfort.

While the system has significant benefits for occupant comfort, the GVC technology is primarily focused on sharpening chassis dynamics, which Mazda says has the knock-on effect of improving ride comfort.

The technology has been eight years in the making, requiring detailed analysis of the forces on both a car and its occupants during cornering and, while cracking a complex GVC equation was part of the battle, its latest SkyActiv engine technology was the final piece in the puzzle.

Initial attempts to create the same effect involved trials using a minute force applied by the brake system but the car-maker found the response was too late to create the desired effect.

The latest SkyActiv engine management system is significantly faster than the older technology, allowing a rapid but short torque interruption.

No mechanical changes were required to implement the system to Mazda’s test vehicles, but for the production versions the system will be enhanced by a chassis retune to enhance the positive effects of G-Vectoring.

The only exception is the Mazda6, which coincidentally has a perfectly matched suspension set-up as standard.

The simplicity of the final system defies the years spent researching and honing GVC as well as the effectiveness of the technology, but Mazda gave GoAuto an opportunity to evaluate the changes with a specially rigged Mazda6 prototype at Laguna Seca.

A retrofitted push button allowed the G-Vectoring system to be switched on and off during a series of demonstrations, starting with a simple low-speed negotiation of an oval circuit.

Initially, it was hard to distinguish the changes in either our driving or the behaviour of the vehicle other than perhaps a reduction in mid-corner corrections, but an on-board Mazda data analyst armed with a laptop and direct line into the vehicle’s sensors proved the effect in black, blue and white.

The initial laps with GVC assistance plotted a much smoother graph line in both steering angle and steering speed, confirming that we were moving the steering wheel through a smaller number of degrees and more slowly with Mazda’s new system turned on.

With water applied, the same track became slippery and representative of a typical rain-soaked road and allowed us to detect the effect of the system more obviously. Switched on, the nose turned in more responsively and held a tighter line against the marker cones.

Again, the data suggested we were working harder with the system inactive and maintained a smoother line with it on.

While the car could be provoked to understeer in both cases, with GVC active we felt a greater sense of confidence in the front end and that it would do as it was told – a point Mazda calls the ‘moment of fear’.

The more tests we threw at the system, the more the GVC effect became apparent, including a rapid lane-change exercise and a crack at the full Laguna Seca track.

The result in steering responsiveness may only be perceptible when really looking for it, but Mazda says that is the beauty of it.

We agree implicitly, especially when bearing down on the intimidating Corkscrew which requires all the confidence you can muster.

Perhaps the most noticeable effect, however, was highlighted by a less adrenalin-fuelled drive along one of California’s straighter roads where a fewer number of steering movements were clearly necessary to keep the Mazda6 on a constant course.

The effect is almost eerily effective when you are looking for it but remarkably normal when you are not.

The critical difference between Mazda’s GVC and all other torque vectoring systems (forms of which Mazda also employs) is that G-Vectoring is enhancing the drive characteristics with every individual turn of the wheel and under all driving conditions.

All other systems that use individual wheel braking and torque distribution do not intervene until the vehicle is near or at the ragged fringes of adhesion, whereas the Mazda innovation is far more passive and complementary to a well-tuned suspension.

When it is wheeled out in the Mazda range starting with the Mazda3 and Mazda6, most drivers will probably not directly notice the G-Vectoring Control technology.

But like many other advances in inconspicuous vehicle technology such as cylinder deactivation and cabin noise cancellation, sometimes the imperceptible changes have the most significant effect
 
Do you think that if they did a Mazdaspeed that it would cannibalize sales of the Miata? If no Mazdaspeed, I think a coupe version would be cool. It has competitors at Honda and Kia, if not others. Obviously the Civic coupe sells rather well. I understand their conservative approach, and that it's working, but still.
 
Do you think that if they did a Mazdaspeed that it would cannibalize sales of the Miata? If no Mazdaspeed, I think a coupe version would be cool. It has competitors at Honda and Kia, if not others. Obviously the Civic coupe sells rather well. I understand their conservative approach, and that it's working, but still.
Considering that they had a Mazdaspeed 3 alongside a Miata before, I don't think they would.
 
The 'stricter emissions' excuse is bull crap. So Mazda, what about the Civic Type R or the million other hot hatches sitting on dealer lots or in people's driveways?
 
The may as well do the Subaru Forester and Suzuki Vitara turbo thing, by making hotter CX-3 and CX-5.
 
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