Not so bad if you think about it: one, how often would you use both together? And two, the shifter can be used as a palm-rest while you twirl the knob/write characters/swipe the touch-sensitive MMI control.
It depends how excited you get by tech, I guess.
I'm nonplussed on the new look - I've already seen it in the metal as I went to a pre-viewing - but the interior is seriously flash. The Audi interior quality thing is easy to dismiss until you actually experience it, and this thing absolutely murders the current 3-series and even the C-class for interior ambience.
The full-width vents work really well - you just get a current of air circulating around the car rather than a noisy blast to the face. The Virtual Cockpit display in high-end models is as cool as it is in the TT, the B&O sound system is fantastic, MMI works really well, the ambient lighting is neat... as an object to live with it'd be really quite pleasant.
It's also 100+ kilos lighter than the model it replaces and the aerodynamics geek in me loves that it has a Cd of 0.23.
All the above said, I'd still rather have an Alfa Giulia. I can count the number of Audis that genuinely interest me on one hand.