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I remember reading that article a while back, but didn't really investigate it further.My understanding is that this is primarily a weight issue:
http://jalopnik.com/electric-and-hybrid-cars-might-produce-as-many-toxins-a-1775747577
So while regenerative braking might save on brake dust, the added weight of batteries and the use of low rolling resistance tires can result in offsetting non-combustion emissions. Of course, that's not comparing a Prius to a Suburban. There's another element too, which is which non-combustion emissions are the most harmful. Tires? Brakes? Road dust?
My first question would be whether it takes into account that the low-rolling resistance tyres typically used on EVs tend to be a harder compound than typical all-seasons, which I'd expect to have an impact on how much particulate matter they shed (the Jalopnik writer muses that the particles they break down into are more dust-like, though I'd be interested to see data either way). The graph seems to show tyre wear as being higher, presumably calculated based on extra weight, but without buying the study to dig through I can't see whether they assume all use the same tyres.
I expect driving style has some bearing on it too - i.e. driving slower and less aggressively (as you'd expect the average EV driver to do so) would result in less tyre and road wear. I can only speak for myself, but whenever I drive an EV/hybrid/whatever I tend to drive a lot more smoothly than I do a conventional vehicle, and whenever I see a Leaf or Zoe on the motorway it's always doing ten under...
The other thing I'd be interested in seeing is how the quoted study and the one I mentioned earlier came to their proportions for particulate matter. The difference in year might have something to do with it (2010 vs. 2016) or perhaps the location (London traffic vs. general research), but one study quoting that 50% of PM10s come from brake dust alone and another that shows a much smaller fraction of non-exhaust PM10 (which is apparently 90% of all PM10 emissions) is quite a discrepancy. Probably a mix of things - London traffic (much of which is diesel and therefore produces higher particulate matter anyway) tends to crawl along slowly using fuel inefficiently, and involves a lot of braking - two things I'd expect to skew results in an EV's favour, since it's producing no exhaust particulates and probably using brakes a lot less.
As ever, it's one of those things that clearly needs a lot more research in controlled tests. I wonder how long it'll be until non-exhaust emissions start becoming regulated as exhaust emissions have.