It shouldn't, because the Altima Coupe actually has a Hoffmeister kink unlike the BMW.From that video, the side shots remind me of the Altima Coupe. I know it doesn't look like the Altima coupe, but it reminds me of one from the side.
It doesn't look anything like a traditional BMW coupe, that's for sure.
They're basically dead as a performance brand. Sure their cars perform well (supposedly, but that comparison video doesn't show it) but they've completely lost the essence of BMW. They're just toys for rich people now. They don't even look like BMWs anymore. The last desirable BMWs I can think of are the E90 series, both the Ms and the regular cars with their stout and modifiable engines, the 1-series, and the current 2-series coupes. If I'd won any of their other cars in a lottery I'd sell them and do what everybody else is doing, buy an E46 M3.The fact that people are still pining after the E30, E36, and E46 does not bode well for the brand.
They're just toys for rich people now.
Arguably, the quest for outright speed has ruined their cars. Besides maybe the 2-series coupes of which the M2 is still a ripper, they make nothing that you can have fun in on the way to work anymore.
Is that also a thing in the US?............. 10% unused turn signals.
That's pretty much it and it describes everything. The truck market, the crossover market, the luxury market, etc. But you'd think that somewhere along that profitability journey, somebody would realize that they can spare some dimes to make something cool, like a Fiesta ST, a Focus RS, a Veloster N, a Miata, a GT86, etc. Or even the other extreme of cool but low profitability like a Ford GT, GR Yaris, GT-R and NSX, Viper, etc. I was just about to argue that American companies actually seem the least scared of venturing into these categories, but then I remembered that they've given up on small cars completely, while the Germans still merely dabble in the idea of affordable cars, and the Japanese are borderline terrified of anything that won't sell by the millions. I mean, they've been so addicted to short-term profitability that they forgot EVs were happening! They literally couldn't see past the next quarterly report and now every nation's legacy brands are 5+ years behind on that front. And all the while, the first victims were affordable sports cars that actually give people joy.I agree, and I've been trying to understand why for a while now...particularly because this general concept of moreness over goodness is not limited to BMW or even the automotive industry in the slightest.
My theory is that western culture (including BMW M cars) is being ruined by artificially low interest rates, executive compensation packages and over reliance on the stock market as a segment of the economy and the resulting skewed incentives created by those things. Hear me out.
People want to make money from doing nothing. Interest rates are effectively zero, so people invest in stocks which grow. The faster they grow, the better, and they will reward the leadership of companies who make their stocks grow faster - and to be clear, they don't care what that company does at all (for the most part). It's all about that growth, no other concern.
CEOs want as much money as they possibly can acquire. Actually, they want more than that. Whatever is the most mostest, they want way more than that. Superlatives are simply not sufficient here.
CEO compensation is often tied to stock market performance, particularly bonuses
CEO will maneuver whatever company they are CEOing to achieve the highest stock market performance over all other concerns.
Stock market performance is often directly correlated to metrics like market share growth or sales volume (I'm ignoring the even more ignoble share buy backs which should be flat out illegal)
To achieve high sales volume or gain more market share, products need to be developed with more broad appeal and more moreness than the other guy. More speed, more grill, more interior cubic feet, more wheel diameter size, more screens. If you can demonstrate that you have more than the other guy, you stand a good chance of taking that customer.
Intangible qualities like steering feel, ride quality & balance? Way, waaay harder to market. Do those double wishbones really increase your car's moreness? Hell no! Throw some struts on there, they're good enough! Hydraulic steering...you have to be kidding! You can build yourself a nice little niche with devoted fans (oh, hey BMW 1990s) if you bake in high quality intangibles, but then your market share stagnates, your stock price flatlines (or worse) and your CEO compensation package starts to look a little flaccid. What kind of self respecting CEO is willing to take a normal salary and deliver products with integrity?
So at the end of the day, if you want to know why the BMW 4 series is ugly, generic, and too fat...ask Jerome ****ing Powell.
Of course, I could be wrong. Maybe BMW engineers and designers really wanted the new 4 series to end up like this.
Let us pray to the Japanese car gods that they'll keep sports cars alive because we simply can't trust BMW anymore.
BMW hasn't even developed a reasonable concept, much less any rumblings of production. Apparently they've stopped making the 2-series coupe because as of now you can't build one on the American website. I checked Autotrader for new cars and there are a few within 500 miles of me but they're all around $40,000 or more. That's 400Z and Mustang GT territory, that's real sports car territory.
So as of right now, BMW produces nothing which resembles what the Brand says they stand for, and they don't seem interested in creating anything to satisfy it for the foreseeable future. If it ain't $40,000 and AWD, BMW wants nothing to do with it, the same as Audi and Mercedes.
Let us pray to the Japanese car gods that they'll keep sports cars alive because we simply can't trust BMW anymore.
I was thinking more like the Miata, GT86 and BRZ, Honda's Sports EV concept, etc. Actual classic sports cars, not hotted up economy cars.Yes thank the lord for that pure bred Japanese Toyota Supra.
Wealth inequality also had its best year ever last year. What a coincidence.BMW M having their best year ever last year
Absolutely. I think Mercedes's immense but low and wide grilles are evidence of this. In general a designer always wants a car to appear low, wide, and sleek, even if it's an SUV, and vertical elements work against that. Horizontal lines and wide features help the car or truck appear lower, wider, and longer. Unless you're Rolls Royce or Bentley, "big as ****" should not be the design goal but that's the only thing BMW's vertical grilles achieve.Just looking at the photos again of the grille, and I'd be surprised if some of the Audis do not have a significantly larger grille area. It's not actually the size of the grille as it is the shape.
Just looking at the photos again of the grille, and I'd be surprised if some of the Audis do not have a significantly larger grille area. It's not actually the size of the grille as it is the shape.
Has any BMW designer actually given us numbers? I've heard a lot of "yeah it needs a lot of grill for cooling". Sure, that's fine. Does it need more than the old car? Is the grill area actually even larger than the old car? I'm gonna try to do a takeoff later to see if the actual grill area is indeed bigger than the previous gen car. I suspect that it's not much larger, if larger at all, than the aggregate area of the previous generation.
edit: Decided to do it. Scaled the images based on track width. Not super scientific (perspectival distortion) but I figure it should be close enough for a comparison. New car given to have a 63.7" track width and old car given to have a 62.2" track width. From what I've seen, the area of the number plate is not grill, so I've excluded it. I believe the old car is 100% grill where it appears to be grill, correct me if I'm wrong.
I'm getting 468in^2 for the old car and 454in^2 for the new car. So...yeah. Even allowing for the imprecise nature of this study, this is clearly marketing BS.
The ones by the fog lights are fake and the top grilles can close completely with shutters. In fact they appear closed in that photo. So ultimately while the regular car is cruising down the highway it's running on less than 240 in^2.Knocking on 500 square inches, though I'm pretty sure the ones next to the fog lights are fake.
.. having said that, what claim are we trying to prove here?
Even ignoring the active grille, the top section is blanked off as are the further most slats on each side of each kidney.
Ignoring the slats, this is the max area of opening.
View attachment 1008594
View attachment 1008595
.. having said that, what claim are we trying to prove here?