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Last Updated : Oct 24, 2013
Announcing the partnership between Gran Turismo®6 and the Ayrton Senna Institute
Gran Turismo®6
On October 24, 2013 at the SCEA Press Conference held in São Paulo, Brazil, we have announced a long term partnership with the "Ayrton Senna Institute" non-profit organization, and the "Gran Turismo" PlayStation Video game series.
In the PlayStation exclusive game title "Gran Turismo®6" to be released on December 6, 2013, content involving Brazil's legendary racing driver Ayrton Senna will be provided through online updates, enabling players to trace the roots of Ayrton Senna's racing career.
For us, its very special to have Ayrton as the main highlight of Gran Turismo®6. It represents victories that Brasil won far beyond just the sport. It's the Brazilian spirit, perseverance among challenges, and victory achieved through great effort. Ayrton also represents the creative intelligence, courage, and solidarity with friends and strangers. These are values that we Brazilians cultivate and saw represented in the figure of that champion, which added to this a meticulous technique," said Viviane Senna, the sister of the late triple champion and president of the Instituto Ayrton Senna.
Kazunori Yamauchi, creator of Gran Turismo, who presented the game at the press conference added "Ayrton Senna has always been my hero, and I'm honored to be able to work as a partner with the Ayrton Senna Institute which has carried on his legacy. If it wasn't for Ayrton Senna, I don't think the video game, Gran Turismo, would ever have been developed. Nothing makes me happier than to relay the gratitude of Ayrton Senna Foundation, to all the players of Gran Turismo®6."