- 17,106
- United Kingdom
Considering a company's aim is to make money, VW's marketing with the Veyron that results in raising sales and turning a profit is a smart move in my book.
Lets say for a second that this figure of $5,000,000 loss on each Veyron sold is actually true.. with sales of 315 cars (according to wiki) that is a $1,575,000,000 loss on the Veyron, granted that might not be a massive portion of VW's revenue.. but really, does the Veyron inspire Joe Ordinary to go out and buy a Golf 200,000 times? I'm not so sure. I've never been convinced of the value of "Halo" cars... especially ones like this so far removed from anything else.