Buick Verano - On death row

  • Thread starter CodeRedR51
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Actually, the Lacrosse is impressive as far as highway cabin noise goes. This is considering the fact that if you crack open the windows you go deaf from the insane amount of buffeting.

It is a very common problem with almost all modern vehicles. Get above 35 MPH, and it can become almost unbearable. I'm fully expecting the super-slippery 2013 Fusion to be among the worst.

RE: Everything Else

Well, with a distinctive Ford bias and a seemingly narrow view of how the automotive industry operates, I wouldn't expect a favorable opinion of GM. Well, when have I ever?

Getting your panties in a bunch over the Chevrolet Impala, which has in some way/shape/form been around since 1988 really sums it all up. It is a car that has proven itself to be boring, but reliable. They're cheap to sell, and even cheaper to make. There's nothing wrong with GM selling them, in fact, they sell quite a few. But, it's getting replaced for 2014. Time to let the old G-Body rest. Finally...

But this dances around the basic idea of your post... Killing Buick.

Buick was allowed to live for one basic reason; The Chinese market is far too important for GM to kill a best-selling brand internationally. Beyond that, when it comes to executing a brand strategy in the US, Buick better served the direction that GM wanted to take than keeping Pontiac or Saturn alive.

As others have pointed out, without a brand to cover the differences between Chevrolet and Cadillac, GM would stand to lose a good amount of market share to other low-lying luxury marques. Buick earns it's keep by specifically targeting middle and upper-middle class individuals who want a somewhat luxurious car at reasonable prices. By all sense of measure, the new Buicks have been very well-received in the press, and by the public. The strong sales of the Enclave have really surpassed expectations, the LaCrosse is doing well enough, and with the Regal and Verano seeking to round out the table, things thus far have been pretty good in 2012.

Thing is, GM would need to fill in 20,000 or so sales per month if Buick was gone. Given their target audience, level of luxury, and type of performance... That's 20,000 units of sale that immediately go to Acura, Volvo and Lincoln. Take in the international numbers, and it is financial suicide for GM.

As for GMC, well, that one is more of a marketing strategy than anything else. The entire existence of GMC is a byproduct of a century or more of marketing at GM that proposed that their trucks were more capable than that of what was offered at Chevrolet. Today, it is more or less that their trucks are more luxurious. If you sit down and attempt to think of Buick and GMC as a single brand (as they are only sold together at Buick/GMC dealers), it covers a pretty wide swath of vehicles in the same way that Chevrolet does.

You're more than welcome to not like what GM is doing, but the simple fact of the matter is that their vehicles are selling, and they're making a boat-load of money. Between Ford, GM and Fiat-Chrysler, we're getting distinctively American cars that are actually better buys than the majority of their foreign counterparts. We haven't been able to say that for more than a generation... Ford is doing a fantastic job of being innovative with their design and technology, Fiat-Chrysler is making some fantastic Italian hybrids that are far more interesting than other offerings. Yes, GM is taking the safe route. It is boring, but it guarantees sales. They have their bases covered, and I can't fault them with that.

There is a time and place for a car like the Verano Turbo, and this is pretty much it. With Acura debuting the ILX, and Audi introducing a new A3, the luxurious compact market is about to get very competitive.
 
How is this better than Regal GS? I'm not arguing, I'm asking.
I test-drove the GS, it was nice. If it had front LSD or some kind of AWD I'd consider it for DD.
 
To be honest, Buick is the best thing GM has going for it. I wouldn't consider any other GM product since the G8 has been axed.

By the way, Brad, the G8 doesn't even let air into the cabin when you open the windows. :lol: No buffeting there. Of course there is a lot of wind noise when you open a car window but the Lacrosse is a different beast. It's not so bad for the front windows but the rear ones are awful. Sounds like your face is being pressed against a subwoofer at a Skrillex concert.
 
To be honest, Buick is the best thing GM has going for it. I wouldn't consider any other GM product since the G8 has been axed.
I'm kinda interested in checking out the ATS w/magnetic ride control.
 
I'm kinda interested in checking out the ATS w/magnetic ride control.

Cadillac is so expensive though. I'd rather go German at those prices. At least Mercedes takes good care of its customers-- throws all kinds of parties, etc.
 
^I haven't seen the prices for ATS yet though. And Caddys depreciate quite a bit, so in a year it might be decent buy. I just want to try some decent 'domestic' while I'm in MI.
 
dsgerbc
^I haven't seen the prices for ATS yet though. And Caddys depreciate quite a bit, so in a year it might be decent buy. I just want to try some decent 'domestic' while I'm in MI.

Where in Michigan are you going? I can give you some places to go.
 
I'd expect the ATS to start just below $30K with the 2.5L I4 and the 6-speed manual. The Turbo and V6 options will likely bump it well into the mid $30K range, but I do not know if it will top the CTS or not. But, with a new CTS coming... All of this might change.

To be honest, Buick is the best thing GM has going for it. I wouldn't consider any other GM product since the G8 has been axed.

Buick definitely has the most-interesting catalog at the moment, their vehicles definitely show that GM has people who are really thinking about the product before it hits the streets.

By the way, Brad, the G8 doesn't even let air into the cabin when you open the windows. :lol: No buffeting there. Of course there is a lot of wind noise when you open a car window but the Lacrosse is a different beast.

I know that feel. I'm wondering if it'll be the same with the Chevrolet SS, the Commodore was supposed to have some pretty significant aerodynamic tweaks for the updated 2013 model.
 
As YSSMAN said, the Enclave is doing awesome. It's a nice vehicle really, it's a bit of a pig on gas but it's a very luxurious ride and it looks good.
 
^I haven't seen the prices for ATS yet though. And Caddys depreciate quite a bit, so in a year it might be decent buy. I just want to try some decent 'domestic' while I'm in MI.



Starts at like $33,995 or something like that, and the 2.0T is around $35,785, and the V6 is $42K.
 
In what sense, lol? Like "go to hell" or "go to Hell, MI"? :-D
I'm in AA.

Go to Grayling!

GodsCountryDriving.jpg


(Nah, just doesn't seem to have the same effect.)
 
FWD in an older Integra/RSX/Civic/Celica is fine and dandy. Light cars you can toss around are fun. This will be a heavy, FWD, buick that goes in a straight line kind of quickly. It won't be cheap either.
 
It's gonna remain front wheel drive isn't it? Then what's the point of selling it other than bringing younger guys into the showroom?

If you're going to give it that much power in a heavier bodied sedan, you might as well go rear wheel drive. That shows how serious a company is if they are willing the forego the relative cost effectiveness and "safety" (a big if right there) of FWD.
 
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this car is smaller than a 3 Series.. why would they go RWD? If anything this should be a Cruze SS or RS atleast you know it has a bigger market.
 
If anything this should be a Cruze SS or RS atleast you know it has a bigger market.

Problem is that GM has run into a marketing problem in that regard. A few years back, when GM was slapping an SS badge on any Chevrolet with four wheels, they eventually came to a realization that it was diluting the meaning of the badge. Slowly but surely, the models began to fall away, and the last two standing were the Cobalt SS Turbo and Camaro SS. Arguably, the Cobalt earned it's badge with top-notch FWD performance, but doing the same for the Cruze would be much more difficult, particularly with the 2014 SS Performance Sedan on the way.

On the flip side, the RS trim has multiple meanings within the different models these days. The Cruze RS is little more than a trim package, adding some different wheels and aero equipment. The RS package is nearly the same on the Camaro, no substantial performance is gained. But with the upcoming Sonic RS? That'll add an actual sport-tuned suspension, better wheels and tires, and cosmetic updates. The RS badge has been kicked around far too much in the last 30 years for it to mean much of anything outside of the few who remember the early Camaros with that badge.

Chevrolet could easily produce and sell quite a few Cruze SS Turbos, but knowing GM and their new way of organizing things, they won't do it. The Verano will carve out it's own niche in the market, and Chevrolet will keep the small sports car slot open for the Code, if the green-light rumors are true.
 
I test drove the top line model of the Verano car (The non-turbo version) and it was excellent. The steering was a bit light and mushy feeling, yet it was also very precise as well. Another great thing about this car, as mentioned in its ads, is no matter how loud it is outside, it's always much quieter on the inside. I even tested this as I had whispering conversation while I drove it down the highway at 65mph. The only downsides are the styling, which I think is a bit to friendly, and the driving position, which I couldn't really acquaint myself with.
 
"The decision underscores the changing consumer market dynamics where there is a growing demand for SUVs in North America,"

Translation:

"People shockingly weren't interested in spending Accord money on a car the size of a Dart"
 
'twas a really good rental car for the price. Decent gusto, wasn't electronically overbearing, fairly plush without being floaty, tracked straight and true, loads of features, just a bit tight on the inside.

I just didn't see myself paying more than $25K for it.
 
Used, they're a great bargain. Friend of mine picked up a very lightly used model off lease, couldn't be happier with it. Spent a few hours in the back seat on a road trip, found it to be quite comfortable even for someone my height. Buick had a hard time with them, at least in my mind, because there wasn't a great connection between the price and the perceived level of luxury and value it needed to be successful. A tarted up Cruze LTZ wasn't too much worse, same could be said for the Focus Titanium, so why pay the extra for the Verano? On the flip side, it wasn't much more to get the arguably better ILX or an A3, so why not pay the extra money?

I still think Buick should have a premium subcompact or compact car in their lineup, but GM needs to do a better job developing it to be either a value-oriented luxury option, or a truly luxurious option, and market it appropriately. Yes, the Encore clipped the Verano at the knees, but there was still plenty of room for the car in dealer lots.
 
I really like Buick's lineup and the direction of GM in general in the past year or so, but why do they insist on sticking Pep Boy's style fake air vents on everything in their line-up? I get that every brand has fake air vents to some extent, even the super premiums are guilty of it, but Buick looks like they just used stick-ons.

It always makes an otherwise respectable and classy design look cheap to me.
 
I really like Buick's lineup and the direction of GM in general in the past year or so, but why do they insist on sticking Pep Boy's style fake air vents on everything in their line-up?

Historical image thing, mostly. Buicks of yesteryear had the "Porthole" vents on them well back into the '40s and '50s, and seem to come and go as they please. On some models I think it looks alright, on others, I could certainly go without. I think to some extent, particularly with the crossover/SUVs, it's a way to differentiate them from the GMC lineup at the very least.
 
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