Coming soon with Spec II is the ability to take a picture with your driver by your car. Here's a thread for all those wanting to show off their driver and car. (Late October)
When you take your car to photo travel you will be given the option to place your car in the location, right after you choose where to shoot your picture from. It will be the blue box in the top left corner. Below here there will be a message that says press triangle to see your driver.
It just seemed to catch it that way when I took the pics, if you notice each photo in the Red Bull hangar has different coloured lights on, that was just the pose the avatar was standing in when the photo was set and the lights changed to the desired colour. To be honest I didn't pay much attention to what the avatar was doing.