Seeing these cars in my neighborhood has really made me appreciate how far Ford has come, especially with more cars becoming more fuel efficient. However, I feel that this car is at a sizable (punny) disadvantage compared to the Focus - for an extra $1000-2000, you get a much bigger car that gets similar gas mileage, and is more comfortable in general. I see this as a sell only if the buyer wanted a smaller car than the Focus. So far, I have seen a fair amount of both, so Ford appealed to a large niche of customers who wanted something smaller than a Focus. Most impressive. (I initially wanted a Fiesta, but when I saw the new Focus, I believed the Focus was a better choice. My opinion stands today.)