Gran Turismo New York Preview: New Partnership, New Content, New Drama

So other than more Michelin logos all over the place what will this actually affect?

Tire physics.

Scott Clark, Executive Vice President of the Americas Region for Michelin Group, Responsible for the Company’s Global Automotive, Motorsports and Experiences Business Segments:
“This relationship is a perfect match, connecting the most successful virtual driving experience with the global leader for high-performance tires, Michelin leads the industry in tire simulation. Michelin develops and tunes virtual tires on virtual vehicles before the tires are even produced, with extremely accurate translation to real tires on real vehicles. Combining this technology with real motorsports data will enable Polyphony to bring more tire strategy into the game, and in the longer term, also to help more people understand the critical role that Michelin tires play in optimizing vehicle performance.”

Gran Turismo Series Producer, Kazunori Yamauchi:
“The FIA Certified Gran Turismo Championships is founded on a technical base established through 25 years of automotive physics simulation within Gran Turismo, and the unique automotive culture that it has achieved over the years. Having Michelin, the world’s leading tire brand with its passion for motorsports and solid engineering knowledge coming on board as an official tire supplier of the championships and a technical partner of the game itself, helps us continue in our vision of bridging the gap between virtual and real racing, and highlights these events as the future of motorsports.”
 
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