cutmeamango
(Banned)
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- Brazil
A curious insight by NPD analyst Matt Piscatella:
Too bad that we have less than 3 weeks to go and GTS has yet to position itself clearly as a "game as a service" product.
Internet mutualistic marketing was/has been nice but there hasn't been a stronger positioning/messaging. I thought Champions League space would be a start but it seems that Horizon was only advertised there after its launch so who knows. And I was looking at games like GR Wildlands, Destiny 2 and Zelda and seemingly TV spots appeared within a week from launch. I've been seeing Fifa 18 ads this week on TV. So I suppose there's time.
I do fear it may fall like GT6 though, set aside by the active promotion of other brands (FIFA then Star Wars) by its own parent company.
I asked NPD analyst Mat Piscatella how something like Agents of Mayhem could have such a rough launch, and he said that most consumers are looking for something else in their games.
“The top-selling games in the console market at the moment are primarily service based games that promise significant, or even unlimited, hours of gameplay,” Piscatella explained in a note to GamesBeat. “Single-player, non-service based games have to be nearly perfect in execution not only with the game itself, but also in the marketing and promotion around the game, to get to the top of the charts. It is a very difficult market for the $60 single-player game to hit the volumes in a launch month that service based games can reach, even if they have been in the market for some time.”
Too bad that we have less than 3 weeks to go and GTS has yet to position itself clearly as a "game as a service" product.
Internet mutualistic marketing was/has been nice but there hasn't been a stronger positioning/messaging. I thought Champions League space would be a start but it seems that Horizon was only advertised there after its launch so who knows. And I was looking at games like GR Wildlands, Destiny 2 and Zelda and seemingly TV spots appeared within a week from launch. I've been seeing Fifa 18 ads this week on TV. So I suppose there's time.
I do fear it may fall like GT6 though, set aside by the active promotion of other brands (FIFA then Star Wars) by its own parent company.