I know the history of Team Lotus, but let's be realistic for a second. Both parties don't have anything in common with the Classic Team Lotus (which died, from my point of view, the moment Pacific re-branded themselves as Team Lotus in mid 90's) . Tony Fernandez only used the Lotus brand to gain sponsorship money, it had nothing to do with "true racing spirit of Colin Chapman". Funny thing is now his team (if he still wants to use Team Lotus name) will bring free advertising to Group Lotus (which, under direction from Danny Bahr, has a bright future as a car manufacturer).
No team on the grid has any originality to them at all, Ferrari is not Enzo's Ferrari, neither is McLaren.
What matters is that the spirit of the team is continued, which personally I believe Fernandes has already achieved while Group Lotus are simply pulling a Red Bull.
I also don't like how Lotus Cars are pretending the Team Lotus history is there's. Almost all of their marketing material refers to their "Formula 1 heritage" etc (this was before Bahr came on the scene, he's just taking it to a new level now). I didn't really mind it before but now its rediculous, Group Lotus have no history in F1 beyond sharing the same founder as Team Lotus. They have had plenty of time to join up with Team Lotus and help them out (which they did in 1993 I think it was?) and for the most part have done nothing.
If we're going to get high and mighty about what Chapman would have wanted, he made Lotus Cars and Team Lotus seperate companies specifically so they didn't interfere with each other. If one was in trouble, the other could continue (as happened in 1994/5). So if anything, Lotus Cars are the ones tearing the history apart here.
Not that Fernandes is so much better, he didn't enter originally with the Team Lotus name but I think he has shown the drive and ability to pull it off regardless.
At the end of the day, simply sponsoring a team is not very "Lotus" whereas starting a small team and beating the other newcomers with only 6 months is very "Lotus". I'd rather Lotus Cars leave F1 alone as they have never had any connection to it before and let Fernandes make his mark. Or at the very least, Proton should just sponsor or own Renault as "Proton".
Bahr's strategy seems pretty cheap to me (and probably very effective, but cheap all the same). Rather start new teams and operations, he simply sponsoring existing ones (in some cases, like ART, trying to secure immediate success). It doesn't suggest long term commitment, 7 year deal or not.
Other than that though, terrible livery but good to see Renault's future is somewhat secure (and Kubica's!).