- 721
- United States
That's the US side of things. I read that the Union Jack tail lights were designed mainly for the US market because buyers over there tend to be Anglophiles (if they sold Renaults over there they'd incorporate Eifle Towers in the lights for the same effect). The main US target market think MINIs are twee, and are the same folk that think us Brits all live in thatched cottages and eat fish and chips whilst going to work on bowler hats.
This is getting a bit OT, but most people in the local MINI community I interacted with didn't buy one because they were Anglophiles, they just loved hot hatches or thought they were a cool/fun/retro design. Very few MINIs I've ever seen in the States had the Union Jack customizations. These days MINIs -- at least here in California -- are ubiquitous and I imagine BMW has toned down the British aspect of the marketing.
I'd still like one in the game though. It's very odd to have a brand museum and all that, but only have a '60s Mini and the VGT.