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I suppose I'm not so great at predicting what the average person would think, or how they would judge a car. But I'm still a little confused. You say we're supposed to imagine how people would react, but you also say it's uncool because you judge the car on how rare it is? Would the average person really care at all if a car was rare, so long as they at least saw it at all? As far as I'm concerned rarity just reduces the sample size of people who get to judge the car, it doesn't change their judgement.
Chances are people might not think it's cool or uncool on immediate view: probably because they'd have no idea what it is. Show them the interior, the badge on the front, and the price, and they'll likely make a decision. It wouldn't do well on the cafe test, either. I can't picture someone parking this up and getting out looking half as cool as if they had just done the same in an E-Type, old Aston, or 250 Lusso, I know that much.
The Walmart argument makes no sense to me. Nissan has made sports cars for their entire history. The GT-R is an icon which is well known to the general public. No one judges the GT-R poorly because Nissan also makes the Micra. Just like no one judges the Mustang poorly because they also make the Focus and Mondeo, thus preventing them from accepting the Ford GT as a real performance car. Just like nobody laughs off the NSX because it's made by the same people that make the Civic and Accord. Maybe if it was a Kia you'd have a more valid point.
Nissan has made sports cars for its entire history, sort of. They're not a sports car company, for sure, and a great many of their best performance cars are unknown to the general population here, because they were never sold here. The GT-R sells a few thousand a year in North America (if that, these days), and the only acknowledgements I've ever heard relating to it from non-car people tend to be centered around the heavy handed design or the fact it's a six-digit Datsun.
Lastly, the car looks like a race car. There aren't many cars like that. For that fact alone I really have to imagine the average person would at least be impressed by the way it looks driving down the street (let's assume there's no speed bumps around). It's eye catching, unusual, and in my opinion, not ugly. Would people roll their eyes and move on? Probably. But they do that with anything that looks vaguely expensive, and it's more a judgement of the person than the car.
There aren't many cars like that on the street because you look like a right canoe driving around in a race car.
I don't know really. I guess I just can't picture the extreme negative reaction you imagine, because these people who supposedly don't care about cars apparently care a lot about what brand it's from and how well it raced. Just doesn't seem realistic to me.
If you don't believe brands play a huge, huge part in perception, head to your local Apple store.