No badge snobbery - I’d have a V60 D3 R-Design over a 320d MSport or C220D Sport wagon as I think it’s a more individual choice and better looking. I chose a Citroen DS5 over a 320d Sport, so I’m not blinded by Germany brand snobbery. And my 1st choice would have been the V60, but I could only get the spec I wanted with the D2 engine at my lease limit 👍
Sorry, wasn't accusing you of badge snobbery - was just suggesting that it's
usually the go-to in comparisons like this.
ps; the S/V60 is not a 5er/E/A6 sized car - it’s much smaller.
It's kind of a class-straddler. Feels closer to 5-Series than 3-Series sized on the road. Though admittedly the V70 is closer to those in interior volume than the V60 is.
But surely a claimed high performance version needs to offer something more than just straight line speed… surely the car needs to be somewhat rewarding when driven quickly as well (if not, you may as well just buy the D3 or D5 R Design). And Volvo’s just aren’t on the same level as BMW/Mercedes when it comes to driver involvement… Comfy? Yes. Well built? Yes. Nice interiors? Yes. Decent to drive quickly? Err, no.
It really does depend how you look at it. Only V60 I've tried is the plug-in hybrid. Which is pretty quick (300hp+) and in my opinion, nice to drive too. The only thing it struggles with is weight, but I can't see the Polestar being as heavy as the one with all the batteries in. It actually had nice balance and Volvo's steering is pretty good these days too.
But really, where on the road can you really exploit these sort of cars to the level that distinct differences appear anyway? Unless you're Chris Harris and you've got the chops to go sideways everywhere, their respective differences are much, much smaller at 7-8/10ths pace.
Nuances in ride, sound and steering feel aside, no single one of those cars is
significantly different than the others on the road. Or even different to lesser models - toddling around town or on a motorway, a C63 feels little different than a C220 CDI. It just has a nicer interior and a worse ride quality. Yes, they start to separate as you go quicker, but then the Volvos would too. Saying I might as well go for a D3 is too simplistic - it ignores the qualities that I do want, like the speed, the traction, the sound.
But again, unless you're at 9-10/10ths (virtually impossible on the road in something with that much power) or a track (somewhere I suspect a high proportion of M-Sport/AMG/Polestar owners will never visit in those cars) the Germans don't offer me much in the way of tangible benefits.
I'm not sure "driver involvement" really applies in these sort of cars unless you're going mental - at the end of the day you're still in an air-conditioned two-tonne box filled with leather and gadgets. They can certainly be fun, but most of that is down to outright speed and outright grip - and I doubt the Volvo lacks in either of those departments. If I wanted true involvement I'd rifle through Volvo's back-catalogue for a P1800... or Merc's for a 190 Cosworth, or BMW's for an E30 of some description...
Regardless, that's still isn't really why I think it's
cool. I think it's cool because it's not the default German choice for a fast saloon. It's why, despite their faults, I also think a Saab 9-3 Viggen or Alfa 156 GTA is cooler than a contemporary BMW 330i. If I'm to add another reason, it's that drivers of such cars (Volvo included) are more likely to be buying them for the experience than the badge on the nose and tail.
You're free to disagree of course, but the "involvement" thing doesn't really come into it for me.