Elon Musk probably thinks he's the coolest guy in history. He probably also thinks Tesla is the coolest company (automotive or otherwise) in history. When your car has built in memes you are dipping into apocalyptic levels of uncool. Toxic fanbase also doesn't help. Result: The Model 3 is among the most uncool cars ever made - in fact I struggle to think of a car less cool.
(That's not to say the Model 3 is a bad car or even that I don't sort of want one, but I would be buying one fully knowing how much of a complete dweeb I would be driving it)