Originally posted by M5Power
Anyway, just because little emotion is involved in decision-making, do you believe somebody can't be passionate about the item itself?
Yes.
Being passionate requires excessive emotion. If you and an "average car nut" were to be represented by magazines, you would be "Consumer Reports" and the nut would be "evo". Two diametrically opposed views of the auto industry. Both valid, but certainly different.
It's kind of like basing the value of a painting on how much paint was used...as in the lesser the better. "Gosh, he got all that stuff on canvas with so little paint!" That, erm, wasn't the point of the exercise....