New to the scene is the GV60 Magma Concept, unveiled today ahead of the 2024 New York Auto Show and also destined for production. It won't be region-limited, though at this time Genesis doesn't have much in the way of production information. Nor do we have details on performance upgrades for the electric crossover, but we do know it will have an improved battery sending power to tweaked motors.
To make the most of what we assume is a lively power increase, the GV60 Magma Concept sits a bit lower and rides on a wider stance. It wears a revised front fascia with a wider air intake, designed not to feed a hungry engine but to cool down batteries, brakes, and motors. There are three holes punched into the fascia above the intake for additional cooling, and air curtains are designed to increase the GV60's efficiency through the wind.
Adding to the wide stance are larger fenders, and the concept rides on 21-inch wheels with integrated aero discs designed to both cool the brakes, and further aid in efficiency. Up top, roof fins perform more aerodynamic trickery, channeling air to the GV60's rear wing for better downforce. Inside, the leather interior gets more magma touches with orange contrast stitching and body-colored seatbacks.
"Genesis Magma presents an exciting opportunity to push the boundaries of performance and luxury for new interpretations in high-performance vehicles, with the ultimate goal of developing models exclusive to Genesis," said Genesis Chief Creative Officer Luc Donckerwolke. "The brand will continue to reveal experimental concepts with careful consideration of both technological and aesthetic elements. While speed and performance are important, the Genesis Magma program will look beyond, prioritizing the driving experience to kindle the joy of sporty driving with effortless comfort."
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