Jaguar Reveals Rebrand for its EV Future (😬)

[GTboyz]

The side view isn't that bad (but also not anything special).

The front however is a disaster. Looks worse than a dumpster fire cybertruck.

View attachment 1435930

IDK, This looks slightly better than Cybertruck. This looks like a result of designers trying to be hip while Cybertruck looks like a result of 4 year old with a crayon.

But still both looks bad IMO.

 

[05XR8]

What design language are Jjaguar going for? Brutalism in auto design? Continuing the Bauhaus movement? Jaguar says it’s fearless and free from convention. Seriously, no dad jokes, Jaguar need to do more than making big blocks of hard pastel.

I’m going to let up a little and see where they’re going. Hyundai are embracing their Eighties nostalgia with the Hyundai Ioniq and 74. BMW are calling on their E30 years with their current line of cars. Jaguar haven’t designed any squarebiz cars. So, it’s a new adventure for the brand. Wonder if they’ll ever go GT racing in the distant future.

 

[RACECAR]

IDK, This looks slightly better than Cybertruck. This looks like a result of designers trying to be hip while Cybertruck looks like a result of 4 year old with a crayon.

But still both looks bad IMO.

Looking better then the Cybertruck is not exactly the highest bar to clear and from what I can tell, this car seems to at best contain only 4 more polygons.

 

[UKMikey]

What design language are Jjaguar going for?

*jaGUar

 

[05XR8]

*jaGUar

Truuuuuuuueee

 

[eran0004]

What design language are Jjaguar going for? Brutalism in auto design? Continuing the Bauhaus movement? Jaguar says it’s fearless and free from convention. Seriously, no dad jokes, Jaguar need to do more than making big blocks of hard pastel.

I think this and the cybertruck both belongs to a new kind of design language, with extremely simplified naive geometry for the purpose of provoking negative response, which as we all know maximises the exposure of the brand. They want you to talk about how bad the new Jaguar is, because that means you're talking about Jaguar.

Edit: Perhaps this new style should be called "meme-ism"? Purposely creating something so ugly that it becomes a meme.

 

[EngieDiesel]

Edit: Perhaps this new style should be called "meme-ism"? Purposely creating something so ugly that it becomes a meme.

I feel "waste of resources" is a more descriptive name, but I guess that's not as catchy.

 

[Tornado]

What design language are Jjaguar going for?

"I like Batman: TAS"

 

[Famine]

I feel "waste of resources" is a more descriptive name, but I guess that's not as catchy.

WoR.

Huh.

Yeah.

What is it good for?

 

[Korvregn]

Well, to be honest Jaguar needed to do SOMETHING, they have basically been a dead brand for a long time and at least people are talking about them again.

The design is really not my cup of tea though…

 

[RACECAR]

Well, to be honest Jaguar needed to do SOMETHING, they have basically been a dead brand for a long time and at least people are talking about them again.

The design is really not my cup of tea though…

Not really sure I agree with the Elon Musk tactic of making extremely questionable decisions in the desperate search for relevance.