Jaguar Reveals Rebrand for its EV Future (😬)

[McLaren]

Ah so it’s the trans equivalent of someone in black face. Yeah, funny.

I'm not surprised the guy who couldn't tell what mocking was before he got banned before still doesn't understand what mocking is. Nor is it surprising you're still missing the point Bud Light has long been an advocate of the pride community.

 

[Clinton Ducks]

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[scourgehedge]

I'm not surprised the guy who couldn't tell what mocking was before he got banned before still doesn't understand what mocking is. Nor is it surprising you're still missing the point Bud Light has long been an advocate of the pride community.

Bud Light may be an advocate for the pride community, but they aren’t the brands core customer base. We have seen the core customers of Bud Light turn their backs on the brand due to a sudden rebranding that isn’t to their liking, call them bigots if you will, but the rebrand kind of showed what the customers really think.

 

[MatskiMonk]

I've gotta say, Bud Light is rat's piss. If you're drinking it in the first place that's bad enough, if you stopped drinking it because you hate trans people - it's good that you stopped drinking it, you just did it for moronic reasons.

 

[McLaren]

AUP

You tried this before you got banned.

Bud Light may be an advocate for the pride community, but they aren’t the brands core customer base. We have seen the core customers of Bud Light turn their backs on the brand due to a sudden rebranding that isn’t to their liking, call them bigots if you will, but the rebrand kind of showed what the customers really think.

It wasn't even a rebranding. Bud Light was trying to reach a younger audience & used a major Tiktok influencer who happened to be transgender in 1 video. Conservatives saw her & lost their minds ignoring the fact Bud Light had been using LGBTQ+ to promote for decades.

As I already pointed out, their ignorance was also seeped in hypocrisy whether it was partaking in "cancel culture", people still drinking it or buying other AB products. Kid Rock went viral for shooting a bunch of Bud Light bottles, yet he was seen drinking it & selling it in his Nashville bar months later. Only a few months after that, did he try to claim they "learned their lesson".

 

[Clinton Ducks]

You tried this before you got banned.

I feel the need to remind you (because apparently nobody else will) that openly mocking other forum users is against the rules. As is discussing moderation action. Please abide by the AUP so we can all have a pleasant discussion without resorting to ad hominems. Thank you.

Anyway, back on topic: I find it quite strange that Jaguar are doing an advert for their EV relaunch before they have an actual car available. Whatever buzz they create now (be it positive or negative) will have long fizzled out by the time they have anything to sell. It seems like a bit of a waste of money to me. Surely all a Jag advert needs to be is “JaGUar, fast cars that (maybe) you can afford”. And then show the car going fast down a road through some picturesque scenery. Call me old fashioned maybe.

 

[scourgehedge]

You tried this before you got banned.

It wasn't even a rebranding. Bud Light was trying to reach a younger audience & used a major Tiktok influencer who happened to be transgender in 1 video. Conservatives saw her & lost their minds ignoring the fact Bud Light had been using LGBTQ+ to promote for decades.

As I already pointed out, their ignorance was also seeped in hypocrisy whether it was partaking in "cancel culture", people still drinking it or buying other AB products. Kid Rock went viral for shooting a bunch of Bud Light bottles, yet he was seen drinking it & selling it in his Nashville bar months later. Only a few months after that, did he try to claim they "learned their lesson".

Trying to appeal to a younger generation in order to sell beer is not the right approach because young people these days tend to not drink beer. But I do agree that the conservatives lose their minds when they see a trans person and especially in a marketing context of BEER.

 

[Clinton Ducks]

Trying to appeal to a younger generation in order to sell beer is not the right approach because young people these days tend to not drink beer.

Surely that’s the exact reason they’d want to advertise to them?

 

[MatskiMonk]

So, this was the last Jaguar advertising campaign I remember...

It starts with Churchill, and climaxes with Hiddleston, a tear in his eye - over Shakespeares 'This Sceptered Isle' bit... whilst in a LHD car with a whited out US plate in London.



This is the kind of stuff that appeals to Jaguar buyers, it's flag-shagging-wank for trad conservative white English dudes. I'd agree this new take on Jaguar absolutely will miss that target, and I wouldn't put money on it finding that many buyers in it's new guise*... I think it just demonstrates that Jag was ** before, and it's still **. At least this time around they're not reskinning Mondeos.

*I wouldn't put money the other way either.

 

[Nessy]

Anyway, back on topic: I find it quite strange that Jaguar are doing an advert for their EV relaunch before they have an actual car available. Whatever buzz they create now (be it positive or negative) will have long fizzled out by the time they have anything to sell. It seems like a bit of a waste of money to me. Surely all a Jag advert needs to be is “JaGUar, fast cars that (maybe) you can afford”. And then show the car going fast down a road through some picturesque scenery. Call me old fashioned maybe.

They have got cars available though, their current range, (and yes I'm aware they're cutting ties with a good proportion of their current dealerships).
Their I-PACE is still considered a good EV for what it is. Maybe the ad will attract new buyers to the brand in the meantime, who knows?

 

[Clinton Ducks]

They have got cars available though, their current range, (and yes I'm aware they're cutting ties with a good proportion of their current dealerships).
Their I-PACE is still considered a good EV for what it is. Maybe the ad will attract new buyers to the brand in the meantime, who knows?

I was having a bit of a race against a Subaru WRX in my Nissan 370Z down a motorway the other evening, and one of those I-Pace’s went effortlessly sailing past the both of us. My dashcam footage would’ve made a good advert for them. “Jaguar EVs, leaving petrolheads in the dust”

 

[ScottPuss20]

I'm not sure why a transvestite in an ad has anything to do with enjoying your Bud Light.

"If a trans person enjoys it, this must mean it is tainted."
...

Yes it is tainted.

No, it backfired because it triggered a transphobic boycott of the company. It had nothing to do with how the target audience (hint, it wasn’t you) received the video.

It had everything to do with it.

Shooting melodramatically at beer cans because you don’t like an Instagram influencer they sponsored is pretty much peak drama queen content.

Drama king content you mean.

I would suggest really trying a different approach, my guy. History has shown this line of thinking before, esp. in regard to a drink....

This is not the same thing.

It's called widening your market base & they had been doing it for years. See, conservatives got into a big fuss over nothing b/c their right-wing media told them to. Up until Dylan, Bud Light had been running pride ads for decades. These are from before you were born, brother.

The men in these ads are not hiding the fact that they are men. It's obvious that these men are acting as women as a joke, or rather a ploy to get some beer. It's not preachy, it's fun and doesn't insult the core audience.

 

[McLaren]

This is not the same thing.

Conservatives going, "I don't want to drink the same beer as transgenders" is just as bigoted as white racists going, "I don't want to drink the same water as blacks".

The men in these ads are not hiding the fact that they are men. It's obvious that these men are acting as women as a joke, or rather a ploy to get some beer. It's not preachy, it's fun and doesn't insult the core audience.

Yeah, because drag queens have definitely not also been the target of conservatives for the past couple years, yet 30 years ago, Bud Light was featuring multiple ads with them without a peep.

But, as with Clinton, you're being purposefully oblivious. Bud Light ran 5 different ads around "Ladies Night" promoting inclusion throughout the 90's as well as ads throughout the 2000s & 2010s promoting LGTBQ+ openly, but snowflake conservatives lost their minds at 1 tiktok ad acting like Bud Light suddenly went "woke" because a transgender person was seen.

Yes it is tainted.

There's a hypothetical I could propose given your own life situation, but if you're so far as to openly saying it's "tainted" b/c a transgender is enjoying the same beer as someone else, you need to talk to a therapist or another professional, b/c that's a concerning stance to have.