So, this is really more just a design study-type vehicle then, to give us a glimpse as to where the brand is headed I take it. Interesting. Gonna guess Jaguar has a coupe vehicle in the works that will be toned down a lot more in design whilst still incorporating some of these styling ques.
Edit* Harry's video does a good job at providing info whilst asking solid questions.
It is a design study, but they also want it in production. Seeing it compared to the E-Type puts the design into an easier understanding, except the E-Type was ready to go at launch where as this is 2 years away. It's noted as having an unconventional design for an EV given its long, unnecessary bonnet & that it's not a very fluid shape through the air like most EVs are designed to be. Harry notes the Rolls Royce Spectre is a similar vehicle, but the EV fits it & it's a $300,000+ vehicle. This is reportedly only $120,000 which looks more approachable. It's interesting he notes that Jaguar realizes only 20% of its new car buyers will probably remain & this is marketed towards a new demographic. From how he describes it, Jaguar almost seems like its going after a fashion-industry approach by having bold designs under an exclusivity (as he notes Jaguar only wants to open stores in certain cities like Paris & London) of ownership. Jaguar also seems fine with this car launching 2 years from now in late 2026 as the stigma around EVs might change for their better, but it's hard to say. The brand is fully focused on the US according to Harry as he says the Asian market is dwindling for this type of vehicle.
The last thing he notes is that JLR is actually doing well globally, so Jaguar isn't "betting the house" on this.
) of wearing their underwear on the outside of their pants and driving the streets at night. Just a wild guess. Seriously. Just a guess.
