- 33,155
- Hammerhead Garage
Did you not watch the video? The objective of KONY 2012 is to keep Joseph Kony alive and well in the public consciousness by using a viral marketing campaign to turn him into a celebrity. Jason Russell clearly states that the only way this will work is if the campaign exists in perpetuity.KONY 2012 isn't going to be one big push in April and then forgotten - they need to constantly keep the public aware of the issue.
Yes, it's a travesty that Kony has been allowed to continue with his rampage for the better part of three decades. Something probably should have been done sooner. But just because something is only being done now, that doesn't make it any less noble than its intentions. The entire point of the KONY 2012 campaign is to harness the power of social media and viral marketing - tools that weren't available a decade ago - to bring Kony to justice.
Your cynicism, however, is noted. But you should know that the ability to detect when someone is lying to you is laudable, the ability to assume everyone is lying to you as a matter of course is just patronising. Your assumption that you are the only person capable of "detecting" these so-called lies is just plain insulting.
Yes, it's a travesty that Kony has been allowed to continue with his rampage for the better part of three decades. Something probably should have been done sooner. But just because something is only being done now, that doesn't make it any less noble than its intentions. The entire point of the KONY 2012 campaign is to harness the power of social media and viral marketing - tools that weren't available a decade ago - to bring Kony to justice.
Your cynicism, however, is noted. But you should know that the ability to detect when someone is lying to you is laudable, the ability to assume everyone is lying to you as a matter of course is just patronising. Your assumption that you are the only person capable of "detecting" these so-called lies is just plain insulting.