As a counter-point: pretty much this same thing can be done in the Forza series as well (with exception to graphics on the glass of the car), but with a vastly more diverse car lineup and physics that don't so closely resemble what a dog tends to leave on the lawn. Horizon or Motorsport, really.
Admittedly, that's not an option for those on PS4: I can't think of a direct rival if you're looking for visual customization freedom. But on XB1, I can't think of many reasons someone would choose NFS. I suppose the handful of exclusive cars (Porsche and the RWB mods, Hoonicorn), slightly deeper customization, and...
Nope, that's it.
I suppose if it's super-cheap, and you're a photomode fan (and don't mind the always-night-and-raining atmosphere), it's worth picking up.