@ PINK: Your Sir, have a very different Toyota than what we have in the United States. Model generations roll over more often, there is more competition in the respective categories, and Toyota is still gunning for top-honors in Europe, no matter what country.
In the United States, Toyota has gotten sloppy... A victim of their own success I suppose. Build quality has gone down in the interior and exterior of the car (same can be said for Honda as well), engine reliability (although still great) has floundered a titch, but sales do remain strong.
Toyota is still looking at atleast another two years to top General Motors here in the United States as the #1 company, and there are a lot of changes that are going to happen by then. Were going to have cars like the Aura, Outlook, Enclave, Acadia, Zeta-based sedans and coupes, next-gen Epsilon Malibu and G6, GMT900 Silverado and Sierra, new hybrids across the board, etc, etc. Toyota is going to need to get tough with their cars as well, as GM is not only looking to out-price the cars, but also include more standard features for less money alike the Hyundais that we all know and love.
...On the engines for a moment: It all greatly depends on what engine we would be discussing here. Keep in mind that GM still runs two of the most reliable engine designs of the past couple decades, the Chevrolet small-block V8, and the old Buick (I think it came from Buick) 3.8L V6. Both of the engines keep going, and going, and I have yet to see one completely crap-out like I have so many different Toyota, Ford, Nissan, VW, etc engines that have been available in the past 20 or 30 years.
Even cross-comparing imports from a decade ago, Toyota had plenty of problems then. Our '95 Camry with the 5S-FE has had quite a few more problems than my '96 Jetta with the 2.0L 8V... Cross compared again to the GM 4300 V6 and 5300 V8s over the past few years, well, Germany and America wins out as well.
...People have different expieriences with cars all around the world. Just because things are hunky-dorrie in Norway doesn't mean they are the same in the United States.
@NISMO: At the most, Hybrids are only a temporary "fix" to the MPG "problem," and although Toyota was the first to do it on a grand scale, GM is looking to outdo them by offering a wide-range of cheap and effective hybrids by 2010. The same system used by GM will also appear on vehicles from DCX and BMW as well, but there have not been any set dates as to when those hybrid systems would appear on their vehicles as well.
Being that Hybrids are so new, so few people actually know how to get the best fuel mileage out of them, they almost arent even worth the money. Added to that, the money savings in fuel is almost nill, given the higher price you pay for a Prius over a similar-sized Corolla, etc. I belive the statistics were that you would have to drive an average of 12,000 miles for more than 10 years before the cost between a similarly equipped Corolla and a Prius would even out... But by then you may be looking at replacing the batteries, electic motors, etc. in which 10 or more years down the road, won't be covered by warranty any longer.
Be that as it is, Hybrids only are helpful to people who live in the cities, not the suburbs or in the farmlands of America. Hybrids are most effective when speeds stay below 40 or so MPH, but outside of town, speeds regularly are above 50 MPH, and thus the cars are regulated to running just the four-cylinder engine.
Given that situation, surprise, surprise, GM figured out years ago that cylinder-deactivation was the way to go, and now it is poping up al over the place. Chrysler has it, Honda has it, Mercedes has it, and of course, GM as well... But where is Toyota? Oh yeah, I forgot, they are too caught-up in the Hybrid mess to really do anything else.
...I suggest you, NISMO (not to pick on only you), read up on Hybrids just a bit more. They arent the miracle cars we all seem to think they are, and you most certainly arent going to hear that from CNN or ABC... Car and Driver regularly talks about the Hybrid situation, and I am most-certain that there are plenty of books available as well at the local library.
...Happy reading!