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Copy/paste of my post on this subject from Shift2 thread:
Here is my personal recap on 3 selected manufactorers, I find it the most plausible when you analyze the past praxis in last 3 years:
Ferrari:
- full multiplatform rights were used only in Outrun games (Sega, under Ferrari Licensed Product brand) and were partially seen in 2008 GRID
- PS3 license users are Polyphony Digital (Gran Turismo series under Ferrari Licensed Product brand) and System 3 (Ferrari Challenge/Supercar Challenge games and Ferrari: The Race Experience (PSN game))
- System 3 also used their license for Wii version of Ferrari Chellenge game in 2008.
- Codemasters were granted rights to use F1'10 as included in FOM license for F12010 game
- Codemasters also had rights to release Ferrari F430 GTC and Ferrari F575 GTC on PS3 add-on for GRID
- Polyphony get special rights to use both F12007 and F1'10 cars in GT5 due to some special license from Ferrari (Ferrari being only F1 team that have lease to use their license rghts outside of FOM/Concorde boundaries of FOM-approval licensing)
- Microsoft have some kind of "master license" for Ferrari on X360 and grants it to their developers based on title (Project Gotham Racing, Forza Motorsport, both under Ferrari Licensed Product brand)
- on PC almost noone OFFICIALY uses Ferrari since 2007 and GTR2 game which used only racing models, probably inside general FIA-license. Ferraris were excluded from 2008 GTR Evolution game (made available only as "mod skins" later.
- have no damn idea under which and what license Eden Games got their usage for the TDU2 as multiplatform game in 2011
Regarding Shift 2 - Shift series is somewhat the legacy of Slightly Mad Studious engine called "Ferrari Project".
That "game" - "Ferrari Project" - was not really a finished game, it was really a placeholder development-software made in order to obtain financing and attract Ferrari. But at the time there was no interest, and when mock-ups started to flood the internet, SM was gently asked to remove the Ferrari imagery because they didn't have the license to use it.
Initial license was probably granted to 10tackle Studios (as publisher) in early 2000's and then internally transfered to Blimey! when 10tackle disputed with Simbin (probable reason why Ferrari is absent from GTR series since 2007). Since Ian Bell left Simbin and established Blimey - and then used insolvency of 10tackle and administration of Blimey! to sell both companies to himself - to new company Slightly Mad Studios, there was too much trembling with the license.
Notice that Ferrari Spa. licenses and copyrights EVERYTHING Ferrari-related, including actual shapes and designs of car and it's every part. And you have to negotiate every single usage of anything with their Licensing Department.
Also Notice that Sega had to remove Outrun Online Arcade from PSN in October 2010 due to expiration of license with Ferrari for PS3 usage (and somewhat-surprisingly only few days before System 3 re-released their PSN version of Ferrari/Supercar Challenge "blender", Ferrari: The Race Experience. For that we actually have a rare valid link that pretty much proofs that licenses are probably managed both as time and platform exclusives, because Outrun OA "can" stay on XBLA until Dec 2011:
http://www.eurogamer.net/articles/20...n-off-xbla-psn
Porsche:
- console multiplatform rights are owned exclusively by Electronic Arts
- Microsoft have some kind of "master license" for Porsche on X360 and grants it to their developers based on title (Project Gotham Racing, Forza Motorsport)
- Codemasters also had rights to use few Porsche models on both PS3/X360 GRID
- at this moment only EA has rights to deploy Porsche in their games on PS3
- on PC almost noone OFFICIALY uses Porsche since 2007 and GTR2 game which used only racing models, probably inside general FIA-license. Porsches were excluded from 2008 GTR Evolution game (made available only as "mod skins" later).
Lamborghini:
- made available to all developers, license probably granted inside global Volkswagen license
My personal conclusion:
If you pay enough, you can have whatever you want.
Problem is that developers do not have money nor legal-power to pay/obtain for the licenses since platform-holders and publishers have their very expensive and obviously very exclusive contracts which have no public-trace. Thus, all issues regarding licensing can only be tracked post-catedra since there are no documents or press-releases regarding actual terms and condition for licensing agreements.
We can't find any traces about such licensing, since it is probably negotiated on individual basis and makes a top-secret asset for both sides due to other possible parties involved.
I can only presume that licensing for both Ferrari/Porsche - as 2 most "problematic" licenses - is heavily complicated due to obligations of both manufacturers to their long-term partners or holders of exclusive contracts (such as publishers/platform-holders). Also, it is probably extremely expensive and object to some hard-core mathematics regarding retail results since inclusion of every such contract must be reflected and projected inside game-sales.
Also, for years we have no real idea about the EA>Porsche deal since every year new rumor about "ending in 20xx" re-surfaces, only to be followed with new EA title that exclusively have Porsches.
***C/P ends**
Here is my personal recap on 3 selected manufactorers, I find it the most plausible when you analyze the past praxis in last 3 years:
Ferrari:
- full multiplatform rights were used only in Outrun games (Sega, under Ferrari Licensed Product brand) and were partially seen in 2008 GRID
- PS3 license users are Polyphony Digital (Gran Turismo series under Ferrari Licensed Product brand) and System 3 (Ferrari Challenge/Supercar Challenge games and Ferrari: The Race Experience (PSN game))
- System 3 also used their license for Wii version of Ferrari Chellenge game in 2008.
- Codemasters were granted rights to use F1'10 as included in FOM license for F12010 game
- Codemasters also had rights to release Ferrari F430 GTC and Ferrari F575 GTC on PS3 add-on for GRID
- Polyphony get special rights to use both F12007 and F1'10 cars in GT5 due to some special license from Ferrari (Ferrari being only F1 team that have lease to use their license rghts outside of FOM/Concorde boundaries of FOM-approval licensing)
- Microsoft have some kind of "master license" for Ferrari on X360 and grants it to their developers based on title (Project Gotham Racing, Forza Motorsport, both under Ferrari Licensed Product brand)
- on PC almost noone OFFICIALY uses Ferrari since 2007 and GTR2 game which used only racing models, probably inside general FIA-license. Ferraris were excluded from 2008 GTR Evolution game (made available only as "mod skins" later.
- have no damn idea under which and what license Eden Games got their usage for the TDU2 as multiplatform game in 2011
Regarding Shift 2 - Shift series is somewhat the legacy of Slightly Mad Studious engine called "Ferrari Project".
That "game" - "Ferrari Project" - was not really a finished game, it was really a placeholder development-software made in order to obtain financing and attract Ferrari. But at the time there was no interest, and when mock-ups started to flood the internet, SM was gently asked to remove the Ferrari imagery because they didn't have the license to use it.
Initial license was probably granted to 10tackle Studios (as publisher) in early 2000's and then internally transfered to Blimey! when 10tackle disputed with Simbin (probable reason why Ferrari is absent from GTR series since 2007). Since Ian Bell left Simbin and established Blimey - and then used insolvency of 10tackle and administration of Blimey! to sell both companies to himself - to new company Slightly Mad Studios, there was too much trembling with the license.
Notice that Ferrari Spa. licenses and copyrights EVERYTHING Ferrari-related, including actual shapes and designs of car and it's every part. And you have to negotiate every single usage of anything with their Licensing Department.
Also Notice that Sega had to remove Outrun Online Arcade from PSN in October 2010 due to expiration of license with Ferrari for PS3 usage (and somewhat-surprisingly only few days before System 3 re-released their PSN version of Ferrari/Supercar Challenge "blender", Ferrari: The Race Experience. For that we actually have a rare valid link that pretty much proofs that licenses are probably managed both as time and platform exclusives, because Outrun OA "can" stay on XBLA until Dec 2011:
http://www.eurogamer.net/articles/20...n-off-xbla-psn
Porsche:
- console multiplatform rights are owned exclusively by Electronic Arts
- Microsoft have some kind of "master license" for Porsche on X360 and grants it to their developers based on title (Project Gotham Racing, Forza Motorsport)
- Codemasters also had rights to use few Porsche models on both PS3/X360 GRID
- at this moment only EA has rights to deploy Porsche in their games on PS3
- on PC almost noone OFFICIALY uses Porsche since 2007 and GTR2 game which used only racing models, probably inside general FIA-license. Porsches were excluded from 2008 GTR Evolution game (made available only as "mod skins" later).
Lamborghini:
- made available to all developers, license probably granted inside global Volkswagen license
My personal conclusion:
If you pay enough, you can have whatever you want.
Problem is that developers do not have money nor legal-power to pay/obtain for the licenses since platform-holders and publishers have their very expensive and obviously very exclusive contracts which have no public-trace. Thus, all issues regarding licensing can only be tracked post-catedra since there are no documents or press-releases regarding actual terms and condition for licensing agreements.
We can't find any traces about such licensing, since it is probably negotiated on individual basis and makes a top-secret asset for both sides due to other possible parties involved.
I can only presume that licensing for both Ferrari/Porsche - as 2 most "problematic" licenses - is heavily complicated due to obligations of both manufacturers to their long-term partners or holders of exclusive contracts (such as publishers/platform-holders). Also, it is probably extremely expensive and object to some hard-core mathematics regarding retail results since inclusion of every such contract must be reflected and projected inside game-sales.
Also, for years we have no real idea about the EA>Porsche deal since every year new rumor about "ending in 20xx" re-surfaces, only to be followed with new EA title that exclusively have Porsches.
***C/P ends**