Unfortunately, we don't have a better business model for PD to follow and if it works, who's going to risk going lower?
I agree that in pure monetary terms, all DLC is outrageously priced, but they're the ones doing the work, so they get to decide how much their time and effort is worth to them.
Honestly, I can find a dozen different ways to fund DLC (advertising revenues in-game, for example, or putting loading ads in GT5 Online), but I doubt they would go for that... as it means marginal profit.
I'm in the magazine business. As a contributor, though, instead of a publisher (though I have decades of experience in editing and layout)... because I'm not crazy enough to gamble my money on a poor business model (we worked for six months on the numbers then decided... no)... it's a poor model because ad revenue barely covers overhead. And even if you find ways to pay for content development costs through advertising revenue, it simply isn't enough to pay for new content development down the line unless you have direct sales money funding it further. PD doesn't have any other income streams besides direct sales because they don't charge for additional content directly. Now they're starting to. And the income from this goes into future DLC and GT6.
Like I said... note who offers free content... it's cheap games with small groups of programmers or individual programmers who can subsist on ad revenue... or games which force you to buy DLC to be competitive or to even achieve certain tasks in the game, after giving you the basic game for free. You get what you pay for, and this is the price.
I've played some fantastic free games, and I've seen some great free DLC. But I've also payed for some games that were worth the money. Last sum I spent online was $10 for a turn-based strategy/comedy game. While the story and art were great, it obviously didn't take half-as-long to program (in terms of man-hours and processing power) as Spa alone would take. But I bought it, anyway... and I felt it was well worth the money.
Sounds like we're agreed.
In pure monetary terms, it's outrageous, and that's the only point I was trying to make.
It's undoubtedly a "smart" marketing move, especially making the separate packs cost far more then the bundle pack. But they should be aware the more money savvy people will scoff at these options unless it's something they really want, in this case, the gold mine is pretty clearly Spa.
We'll see if next time they can manage to find something worth so much money for such relatively little content.
But as a consumer you don't have to care what the development costs were. Something being expensive to develop doesn't make it intrinsically valuable to everybody, just as the way something being cheap to make (like a painting) could have value far beyond the production costs.
The first ps3s cost far more to make than they sold them for, but it's still just a ps3, it didn't make it sensible for them to charge $1000 dollars per unit. And if they had, you'd be foolish to think it's worth the money just because it cost that much to make.
PD have priced the dlc quite realistically and fairly imo, though, the price is determined purely by the number they hope they will sell, and that number is determined by the price point, since there is zero extra cost for each seperate sale.
They would rather sell 1 million at $10 than 1000 at $100.
Absolutely, the price something costs to produce rarely has an effect on it's actual value in realistic terms.
I don't think it's priced "fairly" though. It's priced fairly in relation to the current trend of semi-extortion that DLC has become. The reason I call it semi-extortion is because it's commonly made in a time when it could be on the game, and/or the price is determined by the amount of fanatics that will pay almost any amount they ask for it out of addiction and compulsion.
If they have enough fanatics willing to pay 20 bucks for a single track, they'd price it that way, leaving the people that want it but have self control and/or a limited budget out in the dark.
That's my secondary point, that PD is just as much a business as any other company, and they want as much money for their work as possible also. Not that this is wrong, but people seem to believe Kaz, Sony, and PD are these angels from heaven that bless us with everything and only charge for their "dreams" because they have to, and that's clearly not the case.
Waiting for that check yet.