Dude. I posted proof that they're not the same two or four posts up. It's not "easy money for PD" if they actually do take the time for remodeling a new body kit etc. for a car they already sold.
The Scion and the Toyota are much more similar; therefore, the Scion was free.
But, the Subaru was remodeled, meaning that people spent time (and therefore money = labour) on the remodeling. The remodeling means that you must be reimbursed unless you want to lose money.
Certainly, we can all "hhhhmmmm" and "hawwww" about whether it's a justifiable purchase. If you don't think so, don't buy it.
I did, and I'm happy with the purchase; I haven't even driven the BRZ yet, but it looks nice in the photos I've seen of it, so far, so I can't wait to put the Winter Stars treatment on it, and try it out myself.