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What is the general consensus on the Invicta brand?
Avoid!
Invicta are a controversial brand for two reasons:
1) They shamelessly copy other watch designs and then try to undercut the original ones.
2) They have found loopholes in the Swiss watchmaking rules which allow them to put "swiss made" on their watches, when they are in fact mostly Asian made. They do this as previously, to be considered a 'Swiss made' watch, more then 51% of the component value must be from Swiss made items and it must be assembled in Switzerland. Invicta use asian sourced components (cheap) and then use as few as possible Swiss components to tip the scales, and then case it up in Switzerland.
tl;dr = Friends don't let friends buy Invicta There are better options out there:
Not sure how much you want to spend or what style you want, but check out:
- Timex
- Seiko or or this one
- Casio Ediface
Wenger are also a good one to look at 👍