Toyota Discontinuing Scion Brand

  • Thread starter JR98
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The iA will now be the "Yaris iA" and the iM will now become the "Corolla iM". FR-S to GT-86 as well.

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Dragging the Scion names along to tag with the Toyota ones seems a bit weird, but, then again, #BRANDING. It'd be easier to just call them the Yaris Sedan and Corolla Sport, but that's ignoring logic, which Toyota does regularly. Still, nice that they're giving the 86 a facelift and a proper name. All across the board, I'm interested to see how pricing goes now that the damn Pure Price garbage is gone.
 
I wish I was at a Toyota dealer this week to see if there's any excess swag I can get.

Why the mid-month change? Seems a bit out of place, since the dealer world runs on the accounting cycle, which means everything ends at the end of the month. Behind the scenes, I guess all the accounting ledger entries of Scion sales, finance & insurance, parts, servicing, clerical, et al now transfers to Toyota Car entries...Exciting stuff!
 
So, with Trump acquiring the Scion name, will he be trying to get young people in his properties?
 
So, with Trump acquiring the Scion name, will he be trying to get young people in his properties?

He will, but I imagine the tagline "grab life by the 🤬 " won't really play well in some markets.
 
I wish I was at a Toyota dealer this week to see if there's any excess swag I can get.

Why the mid-month change? Seems a bit out of place, since the dealer world runs on the accounting cycle, which means everything ends at the end of the month. Behind the scenes, I guess all the accounting ledger entries of Scion sales, finance & insurance, parts, servicing, clerical, et al now transfers to Toyota Car entries...Exciting stuff!
Eh. They announced they'll be closing back in March-April IIRC, so they had plenty of time to scale down scion or like you said transfer all the ledgers to Toyota.
 
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