I read a few years ago that Rush were (still) one of the top 10 highest grossing live acts in the world... not surprising given their slew of hit singles, hit albums, savvy marketing and social media presence... erm, wait, what?!
I can still mention ‘Rush’ to most people (including those I otherwise like) and they don’t even know it’s the name of a band - or, if they do, they say something like “Oh, you mean that 70’s prog ***** you played me when we were students?”
So, what gives? How the actual **** could Rush possibly be in the top 10 highest grossing bands
on the planet... [even more slanted italics]
in the 2010’s[/even more slanted italics]?!
(OK, I could have used bold instead)
One reason is, they worked like absolute bastards... nigh on 100 shows a year, even up to their eventual retirement. But why? And how did they sell out every gig?? They must have screwed their die-hard fans with short gigs, unimaginative setlists, mediocre performances and ultra-high prices???
Well... the short answer is that they were, quite simply, one of the greatest bands to have ever existed - they were
that ******* good (see, learned lesson from above) that they could sell out any arena and, more importantly, leave those audiences in nothing less than a state of sublime shock.
I was lucky enough to see
Rush in 2011 (albeit 101 years too earlier to be super-cool, but hey) They played for about an hour before taking a break... but what came after was nothing short of the best musical experience of my life. They played their classic 1981 album ‘Moving Pictures’ from cover to cover, followed by ‘2112’ and a few encores. All in all, they played for three hours solid.
The irony is that this gig was in fact a ’standard’ tour gig in support of their new album, and as such had alot of untested, new material that is always hit and miss with the audience. And yet, my memory of the gig is nothing but classics all the way through.
It’s hard for me to believe that this was almost 9 years ago, and that this would be the one and only time I ever saw ’the mighty Rush’ in concert, but it is also no shock that my (much more musically travelled) pal recently announced on a random Facebook meme that his favourite gig of all time was a Rush gig.
Rush’s music may not appeal to many people, and it may not even grow on some people who give their back catalogue a proper listen, but Rush stood for far,
far,
far (getting good at this now) more than just making a cent and a dollar out of the music industry or their audience, and their almost unbelievable commitment and staggeringly impressive work-rate is solid evidence of that. They surely did it because they love music, they respect their audience - and they were ******* brilliant at being a rock band... and their sublime musical output is solid evidence of that.
Neil Peart’s sad passing is more than just another rockstar’s passing - indeed, Peart was famously uncomfortable with the entire concept of celebrity (check out ‘Limelight’ for example), but rather is the inevitable end of a live music tour de force, the likes of which any of us will be very lucky to see again - but, fortunately, what Rush really stood for and achieved will live forever.