Pure speculation on my part but I think they have been approached by various motorsports organizations and individuals (that's not speculation) and this deal with Blancpain probably seemed to them the best way to get their feet wet with the Unreal engine without having to take on the task of doing a huge game like AC2 out of the gate with this unfamiliar software. I think they'll get this up and running and be fiddling around with various street cars and vintage race cars in the same software back at the office to see how things go before they decide which direction they'll head in the future. I'm sure it's exciting times for them at Kunos and this more limited opportunity probably fits with their objectives at the moment.