CodeRedR51
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There was a brief time in the late '90s when the Navi 1st came out before the Escalade debuted that Lincoln was quasi cool.I don't think it looks too bad but I doubt it'll sell. Lincoln hasn't been cool since the Continental.
Cadillac has found it's identity. Even Chrysler sort of has. Lincoln has zero identity. They can't even produce cool concept cars...
Who cares really, I mean the big SUVs don't seem to be nearly as popular anymore as crossovers and smaller platform SUVs.
Uhhh, yes and no. I think it largely depends on where you live. There is definitely a larger share of the market going to large crossovers and smaller SUVs. After all, there were plenty of rumors that the new Escalade was going to be a riff on the Lambda chassis that underpins the Enclave/Acadia/Traverse, but I assume GM saw that they pretty much owned the large, luxury SUV market, and stuck to the status quo. As @Keef pointed out, there isn't much out there that can do the same thing as the Escalade, as much as the European brands would try to lead you to believe. So, why not do another one?
The Navigator on the whole is an improvement, but it's a stopgap. Until they get the new F-150 chassis underneath the other SUVs, it'll be a drop in the bucket. I can't say the last time that I've seen any large, BOF SUVs from either Ford or Lincoln on the street. They're rare, I assume, because they're completely outclassed. Minor revisions since 1998 aren't enough to save it.
I'm actually reasonably surprised that Lincoln didn't kill off the MKT, and just rebody the Explorer. It'd be a better competitor with the modern luxury set from the Germans, and definitely could have been something special assuming that Lincoln got off their ass and actually tried to do something. It doesn't have to be an off-road king like the Range Rover, but could you imagine if Lincoln tried to make a proper Evoque competitor? It isn't as if they have much to lose at this point...
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I love the old cougar...but I'm not feeling it with this one.
It was made longer than that, but it stopped being its own entity immediately following that outside of the brief and confusing return as a Mondeo/Contour coupe; spending the next 25 years either as a gussied up Thunderbird or a decontented Mark (depending on the generation) without the notable features (or sales success) of either. It's no more a reason to wish for the marque's return at the expense of Lincoln (one Ford could actually do something with) than the Cutlass Ciera would be for the return of Oldsmobile over Buick.It was made longer than that, but your point still stands.
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I love the old cougar...but I'm not feeling it with this one.