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Is Gran Coupe their way of saying "Not a wagon/SUV...but a Wagon/SUV"?
No, it's more their way of saying "4 door Coupe".
Why does BMW make Gran Coupe models anyway?
Because people were going to BMW's peers and competitors in order to buy such vehicles.
I mean, they had the odd numbered BMWs for sedans and the even numbered for the coupe versions.
Generally, the last time this was true was about 1990. It got talked about again with the introduction of the 2-er and 4-er nameplates, but practically speaking odd Coupes and even 4+ door cars have co-existed in the range for a long time.
So, then they make a 4-door version of a coupe when they already had a 4-door version? It doesn't make sense to me.
If, in your eyes, a 6 series Gran Coupe is the same proposition as a 5 series Saloon and a 4 series Gran Coupe is the same proposition as a 3 series Saloon, then I can understand why it wouldn't make sense to you.