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- Duisburg
The smaller cars coming from GM have indeed been getting some praise over the last few years. Also, Ford has been doing well largely because they're offering different cars here than they do in the States. the European Ford branch does a few things differently than the American branch, from what I know.Well, they certainly have to become better in terms of quality and craftsmanship. The USA isn't the only market where GM sells cars, and europeans have higher standards, and Ford has been dominating here for a long time, so to have any chance with Opel and also Chevrolet, they have to step their game up. This Cruze LTZ seems to be a good step forward, and so was the Captiva!
These cars are mostly bought because they're okay-ish cars for a cheap price. Which, then, is entirely irrelevant when talking about the C7. As a matter of fact, it seems that GM can very well produce cars with high quality interiors, as Beeblebrox237 said. Now, just because GM doesn't bother putting a VW quality interior (honestly, people like VW interiors these days?) into cars like the Spark doesn't mean they wouldn't bother putting something along those lines into their flagship car.But the biggest threat to GM now isn't Ford anymore, or any other european or japanese makes, but rather the korean makes in form of Kia and Hyundai. The i30 is geniuenly a great car and the quality (soft touch materials !!!) is on european standards and better than most Opel cabins. It just needs a little more refinement and it's on VW standards.
Personally, I'd say that the biggest problem for Chevrolet isn't so much what their cars actually are like. It's just hard for them to get noticed in Europe, given that they haven't made much of a name for themselves over here, I feel. Cars like the Capri, the Fiesta, the Focus have been household names over here for years. People barely know what a Cruze is, though. And let's not forget that a lot of people really don't buy a car because it's good, but because the marketing worked. Being a household name will help with that, quite a bit.
You seem to be affected by that, to an extend, too. No offence, but several people who have had a closer look at the C7's interior told you it's a good one. And you're like "yeah, can't be, it's an American car". There used to be a time when Japanese cars were cheap, plastic boxes that were bought because they were cheap and bulletproof, not because they were nice. That changed. And from what I can tell, "American made = bad interior and build quality" isn't a statement that holds true like it it did a decade or two ago.
I have no hands-on experience with the Cruze TLZ, for example. But it's not hard to imagine that, from what I've seen, its interior would be a nicer place to be than an Audi A1. Thing's nothing but cheap, hard plastic, some obviously fake leather and that's it. But, there's an Audi badge up front, so people are like "yeah, ain't that a great interior? German quality, bro!"